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This day in search marketing history: January 29

Search Engine Land

Video: Lisa Barone on the early days of SEO blogging 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Barone about the older days of SEO and then moved on to how her career has changed over the years. 6: Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts Feb.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. These steps are unique for each business and require constant measuring, tweaking, and iteration.

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This day in search marketing history: January 23

Search Engine Land

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. Atlanta, Seattle and Boston. So Barry Schwartz made one.

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8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

Hubspot

Discover the best forum software for creating an online community for your business. Be sure to have the host tag in the users who asked the questions if your community platform doesn’t automatically send them a notification letting them know that someone has replied. But community management typically falls on one person’s shoulders.

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This day in search marketing history: February 10

Search Engine Land

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

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The Best 14 Website Plugins in 2019

Hubspot

Proof allows you to add social proof in different forms across your site, including current live visitor numbers, notifications of current purchases, and reports of how many people have recently signed up. Simply set one up, and your site can run smoother and offer features your users want. Understand your website platform. Image Source.

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4 ways you can use customer segmentation to increase sales

PandaDoc

Customer segmentation allows businesses to personalize the experiences and tailor products to suit the needs of the specific customers’ groups. If you don’t, they will most likely do business elsewhere. Nowadays, the advanced technology has allowed businesses to segment their customers based on their own gathered data.