Search Engine Land

DECEMBER 15, 2023

This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself in generative AI-powered world while still benefiting from emerging technologies. What can AI take from your content? First, what can generative AI even take from us?

Trust 113

Trust Presentation Follow-up Cross-sell 113

Salesmate

JUNE 30, 2020

We are used to the things that happen in the usual way like the sun sets in the east and rises in the west. We are prepared to react to things that happen to us often. However, a sudden change can make us think. Or maybe one morning, the guard of your office says, “Hey dude, what’s up” instead of saying, “Good morning Sir.”.

Sell 76

Sell Technique Up-sell Prospecting 76

Salesforce

FEBRUARY 2, 2023

It’s the collective force behind many products and services that are fast becoming indispensable to modern life. This led to the increasing automation of manufacturing and the disruption of industries including banking, energy, and communications. What exactly is the Fourth Industrial Revolution — and why should you care?

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours.

Process 52

Process Objectives and Key Results X-functional Sales 52

Lead Fuze

DECEMBER 31, 2021

Why Is Having a Data Driven Sales Approach so Hard? Sales teams are not data-driven, and I think this is because they don’t want to be. The reason for this is because companies tend to hire ESFJ types, who are usually good at interacting with people but less data-driven. Need Help Automating Your Sales Prospecting Process?

Cross-sell 52

Cross-sell CRM Sales Commission 52

PandaDoc

APRIL 24, 2023

You’re probably here because you want to build a successful sales enablement strategy for your business. Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. What is a sales enablement strategy?

Objectives and Key Results 52

Objectives and Key Results Sales Cross-sell CRM 52

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Strategic planning 101

Strategic planning Service Finance Prospecting 101

SaaStr

NOVEMBER 16, 2022

Why real customer support is critical. Audience Member 1: I follow your tweets and your content and I really love all the materials you guys put out there. So it’s good feedback to us, to our team, to make sure there’s an easy way that you can only get that content. Why did your first rep not work out?

Quota 96

Quota Niche Growth Up-sell 96

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. It involves putting in the work.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

SEPTEMBER 5, 2018

Flywheels are used in cars, trains and power plants. With word of mouth being so crucial, losing the momentum you generate in creating a new customer is a real drag on your growth. No -- when you think of your business as a flywheel instead of a funnel, you make different decisions. See, I love the funnel. Yeah right.

Growth 78

Growth Promote Prospecting Education 78

Pointclear

APRIL 6, 2017

The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” These firms, like those traveling sales folks who hawked one-size-fixes-all elixirs to those who wanted to believe, make great claims—that inevitably fail to pan out.

Lead generation 64

Lead generation B2B Appointment Sales 64

Cience

NOVEMBER 22, 2019

First off, shout out to everyone continuing the “Best & Worst of Cold Emails” series with us! November’s post is a little different because we’ve come across a special unicorn—an email that has joined the forces of bad and ugly to give you… bugly. Food themes predominate this post for some strange reason… But I digress.

A/B testing 52

A/B testing Prospecting Clients Follow-up 52

ConversionXL

SEPTEMBER 14, 2015

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of the N-Armed Bandit Problem.

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116

Hubspot

JANUARY 31, 2018

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. 18 Outdated Sales Tactics to Kick to the Curb in 2018. The first thing you need to do?

Cold Call 101

Cold Call Assembly Line Inside sales Sales 101

Lead Fuze

JANUARY 1, 2022

Sales Outsourcing Guide With 6 Dos & Donts for Choosing the Right Outsourced Sales Professionals. There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. Will your outsource sales team really affect the top and bottom line?

Commission 52

Commission Territory Sales Objectives and Key Results 52

Sales Hacker

APRIL 24, 2018

A data-driven sales approach. While a data driven sales coaching approach is still challenging to many sales leaders, the importance of chasing the right sales metrics is growing by the day! Based on Salesforce’s research in 2015, top sales teams are three times more likely to use analytics than under-performing teams.

A/B testing 53

A/B testing CRM Cross-sell Sales 53

Hubspot

MARCH 12, 2018

But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. This sad state of affairs is fully the fault of sales leaders -- including myself.

Prospecting 101

Prospecting Referrals Sales Up-sell 101

Pointclear

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 81 highly qualified sales opportunities with the right contact who has a need backed by some form of compelling event. The CMO came up with these options because he was fed up.

Lead generation 45

Lead generation Campaign Appointment Objectives and Key Results 45

Pointclear

MAY 17, 2018

A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. Sales Qualified Leads. To the sales VP, a contact (you can buy 200,000 or more of them for $100,000) was undifferentiated from a sales qualified lead.

Appointment 40

Appointment Contact Lead generation Represent 40

Hubspot

JANUARY 17, 2017

Let me ask: What are some of the biggest problems you're having with your website? Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website must now be an online sales platform for your business — an integral part of marketing to prospects.

A/B testing 77

A/B testing Lead generation Education Contact 77

Hubspot

MAY 16, 2017

The convergence of these two forces has resulted in diminishing returns for marketers. Our prospects are overwhelmed by the amount of content they're exposed to, and they are tuning us out. Instead of pushing what we "think" customers want, we should wait for them to tell us what they care about.

Campaign 73

Campaign CTR Click Through Rate Follow-up 73

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 71

CRM Hospitality Click Through Rate Start-ups 71

ConversionXL

JUNE 17, 2014

Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. Use Compelling Photos To Enhance Share-ability. Make no mistake, Buzzfeed, Upworthy and the legion of copycat sites that have followed are fiercer than even your most worthy competitor. Write Good Content.

Networking 128

Networking Follow-up Lead generation Conversion 128

ConversionXL

JUNE 17, 2014

Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. Use Compelling Photos To Enhance Share-ability. Make no mistake, Buzzfeed, Upworthy and the legion of copycat sites that have followed are fiercer than even your most worthy competitor. Write Good Content.

Networking 127

Networking Follow-up Lead generation Conversion 127

ConversionXL

JUNE 17, 2014

Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. Use Compelling Photos To Enhance Share-ability. Make no mistake, Buzzfeed, Upworthy and the legion of copycat sites that have followed are fiercer than even your most worthy competitor. Write Good Content.

Networking 126

Networking Follow-up Lead generation Conversion 126

Heinz Marketing

AUGUST 24, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. This is 90, just hot.

Pipeline 81

Pipeline Sales Follow-up Start-ups 81

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 53

CRM Hospitality Click Through Rate Start-ups 53

Heinz Marketing

DECEMBER 16, 2019

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 42

Pipeline CRM Contact Sales 42

Hubspot

MARCH 2, 2015

The competition uses two patties in their burgers? We''re gonna use three patties in our burgers. At the end of the day, Fender doesn’t care if it loses a few guitar sales to Gibson, and vice versa. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

JUNE 17, 2014

Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. Use Compelling Photos To Enhance Share-ability. Make no mistake, Buzzfeed, Upworthy and the legion of copycat sites that have followed are fiercer than even your most worthy competitor. Write Good Content.

Networking 79

Networking Follow-up Lead generation Conversion 79

Hubspot

FEBRUARY 27, 2016

It's very easy to find yourself putting together a beautiful project scope or proposal that painstakingly details every requirement the client has mentioned during your sales calls. Be sure your contracts and documentation tackle as many of these project unknowns as possible. 1) Outline project unknowns as much as knowns.

Negotiate 52

Negotiate Contract Pipeline Clients 52

Hubspot

MAY 27, 2015

This blog post will tell you exactly why. If we don't do spam, our competitors will--and then they'll beat us. Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. Sales of our SEO SaaS subscriptions peaked at around $150,000 a month in subscriptions. I worked a maximum of 10 hours a week.

Networking 76

Networking Profit margin Clients Start-ups 76

ConversionXL

JUNE 17, 2014

Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. Use Compelling Photos To Enhance Share-ability. Make no mistake, Buzzfeed, Upworthy and the legion of copycat sites that have followed are fiercer than even your most worthy competitor. Write Good Content.

Networking 69

Networking Follow-up Lead generation Conversion 69

Hubspot

JUNE 1, 2012

Have you ever been forced to duke it out with a company just to get off of their email list? Or maybe you did opt in once upon a time, but the messages are so poorly targeted and infrequently sent you'd have no way of remembering your relationship with that company in the first place. 16 Things People Hate About Your Email Marketing.

Click Through Rate 77

Click Through Rate Legal Contact CRM 77

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. In other words, PPC is your shortcut to getting to the top within your niche.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Veloxy

DECEMBER 9, 2021

You used subject lines from a popular ebook. The new year is upon us, and your target customer is spending 9.5 What makes your email any different from the other 120? To make these numbers more polarizing, your customer will receive over 500 emails this week, and they’ll only open 100 of them. Am I right?

Quota 204

Quota Follow-up Up-sell Cold Call 204

Heinz Marketing

MARCH 22, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 129

Pipeline Referrals Angle Sales 129