blog what-is-b2b-sales 
Iannarino
AUGUST 8, 2021
Less than half of salespeople reach their quota and more than half of buyers don’t change, evidence that what we’re doing isn’t working. The manuscript is due to the publisher in three days: my contract calls for 65,000 words, a good length for the publisher based on what people will spend on a book. No more pushy sales tactics.
Veloxy
JANUARY 19, 2022
In addition to being a great Nicolas Cage movie, those four words also demonstrate what your prospect will be if you don’t have the right first impression formula for cold calling. Rather, let the results, numbers, and value do what most mere names cannot—close the deal! Make a lasting and memorable first impression.
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Iannarino
JULY 14, 2021
The Gist: A new sales conversation is replacing the traditional sales call. Clients increasingly find traditional sales approaches to be inadequate—and it’s causing them to avoid salespeople. There is a new sales conversation , and it shares little with legacy sales techniques of 10, 25, or even 50 years ago.
Iannarino
JULY 20, 2021
It is important to give them what they need in order to move forward in the conversation. The new sales conversation has shifted to new areas where buyers need greater help. How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell. What They Should Do.
Veloxy
JANUARY 20, 2023
How can a salesperson meet all of these standards while also enjoying what they do? What if the answer was this: Be more human. In this blog post, you’re going to learn about business anthropology and how it’s best applied to your everyday life in sales. Much has been said and written about the human side of selling.
Martech
APRIL 2, 2024
What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.
Heinz Marketing
SEPTEMBER 26, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication.
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