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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

It’s something you can package, market, and sell. 57% of learners spend more time learning online than they did three years ago. It’s not as simple as creating a course, crossing your fingers, and waiting for raving fans to knock down your digital door. You’ve got to market your course. There’s tons of opportunity.

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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

He argued (and I agree) that the phone should start your sequence. The reason is simple and straightforward: if the person who answers your call agrees to a meeting, you no longer need a sequence. The problems with this approach would overflow a week’s worth of posts, so in the interests of time I’ll just note a couple.

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Why Human Beings Provide More Value Than Automation In Complex Sales

Iannarino

The Gist: More and more, sales organizations are refusing to provide their prospective clients with the help of a salesperson. The more sales organizations turn to technology to reduce the cost of interacting with a customer or client, the greater the returns for those who buck the trend and provide a human being. No Human Required.

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The Commoditization of the Discovery Call

Iannarino

The Gist: Clients don’t change when they are not compelled to change. One way to uncover what might cause them to change is to ask directly: “what’s keeping you up at night?”. You are not going to create a new opportunity if your prospect is not compelled to change. Master Cold Calling with this FREE eBook.

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From Legacy to Modern Sales Approaches, Information | Part 3

Iannarino

At one time, information about your products and services would have been valuable enough to earn a meeting. Later, information about your solution seemed to hold the value, as it solved the client’s problem. The idea of what makes up value in B2B sales has changed dramatically over time.

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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

We’ll look at 11 lead generation campaign examples from many different industries and niches — there’s bound to be something here that’ll work for you. We’ll show you each example, talk a bit about why it worked so well, and provide some pointers if you want to use the same lead-gen tactic for your own business.

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How To Create An Elevator Pitch That Works (With Examples)

ClickFunnels

How do you sell someone something in 90 seconds or less? That’s what an elevator pitch tries to accomplish — by systematizing the elements required for an effective sales pitch, an elevator pitch attempts to catch interest and convert in as little time as possible. This isn’t the time for a monologue. High-Impact.

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