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From Legacy to Modern Sales Approaches, Information | Part 3

Iannarino

The idea of what makes up value in B2B sales has changed dramatically over time. But because our sales approaches fall into three different generations, each different in some meaningful way, some salespeople still haven’t recognized what buyers value. From Legacy to Modern Sales Approaches Parts 1-2: Part 1 | Approaches.

Cold Call 231
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The Commoditization of the Discovery Call

Iannarino

A more modern approach starts with a different type of discovery, one that has not yet been commoditized. There is now a new sales conversation, one built around delivering a better prospective client experience and improving your odds of winning the deal. The Gist: Clients don’t change when they are not compelled to change.

Cold Call 315
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From Legacy to Modern Sales Approaches, The Starting Question | Part 2

Iannarino

” The modern approach starts with “why change?” ” See My Part 1, From Legacy to Modern Sales Approaches . It isn’t only nostalgic leaders that prevent a transformation to a modern sales approach, though. Adapting to our buyers’ needs changes how we sell. Legacy Laggard: Why Us.

Clients 164
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5 Tips to Go Beyond What Good Looks Like With Enablement

Highspot

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences. Enablement is vital to acclimate to changes in the business climate.

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The Art and Science of Personalized Selling in a Digital World

Highspot

McKinsey found that more than 75% of buyers now prefer digital self-serve and remote human engagement over face-to-face interactions. Moreover, only 20% of B2B buyers say that they hope to return to in-person sales. Today, buyers demand deeply relevant, personalized, and dynamic experiences from the first touch onward.

Sell 119
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The Startling Truth: How Cursing Impacts Sales

Gong.io

Back then, salesmen – I mean sales people (glad that’s changed) – would button up their best suits, court prospective clients in-person with bone-in steaks, and discuss business over a handful of dirty martinis. . Modern sellers have dropped the formality of “sir” and “ma’am,” and replaced them with their favorite 4-letter expletives. .

Sales 153
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Why is content marketing important? 9 reasons to use content

Search Engine Land

Most importantly, a whopping 97% of brands use content marketing because it’s the way modern consumers prefer to interact with and learn about businesses. Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Why should you use it?

CTR 97