Search Engine Land

NOVEMBER 22, 2023

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met.

Meeting 140

Meeting Represent Engineering Conversion 140

Search Engine Land

SEPTEMBER 19, 2023

Keeping up-to-date with TikTok’s guidelines is crucial to avoid potential penalties. TikTok launched its new label after making it a requirement for creators to tag AI-generated content earlier this year, under its Community Guidelines’ synthetic media policy. Why we care. ” TikTok AI effects rebrand.

Launch 127

Launch Education Trust Engineering 127

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). It shifts from brands telling the story to your audience speaking collectively. UGC has the potential to be a key activation within your search SEO strategy, especially now that: “Experience” sits within the E-E-A-T guidelines.

Engineering 109

Engineering Trust Click Through Rate Promote 109

Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Strategize 116

Strategize Campaign Technology Technology 116

Search Engine Land

APRIL 18, 2024

Brands that acted hastily have experienced consequences – from embarrassing content that led to PR snafus (like MSN , Sports Illustrated and others) to being removed from the Google index in Google’s March 2024 updates. Put in the work to make it unique to your brand, your perspective and differentiate it from what’s out there in some way.

Sports 108

Sports Niche User Experience Gaming 108

Search Engine Land

JULY 24, 2023

Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. The interface between branding and known SEO factors As mentioned, there are many intangible things within SEO, including branding. A stronger brand can contribute to SEO.

Niche 90

Niche Healthcare Trust Government 90

Search Engine Land

MAY 16, 2024

If you’ve violated a guideline, you must fix the problem with your business listing before you can proceed with the appeals process. If you have a service area business, provide photos of your branded vehicles, which you use for business purposes. Remember, you can upload zipped files.

Electricity 100

Electricity Service Start-ups Follow-up 100

Search Engine Land

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale.

Strategize 108

Strategize Campaign Technology Technology 108

Search Engine Land

NOVEMBER 20, 2023

The search engine explained that while there are no enforcement changes, it is tweaking policy language to provide more clarity and transparency for brands and advertisers. Enhancing clarity in advertising policies is crucial for brands to avoid inadvertent violations of rules and regulations. Why we care.

Legal 111

Legal Engineering Process Product 111

Search Engine Land

OCTOBER 19, 2023

The tool can be used to create “images that are not only realistic but creative” that also adhere to the company’s terms of service and community guidelines. Microsoft is now inviting brands with existing chat experiences or large language models to apply to partner with its Chat Ads API. SUBSCRIBE See terms.

Conversion 105

Conversion Territory Strategize Engineering 105

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Why we care.

Intrinsic 115

Intrinsic Gaming Customers B2C 115

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 108

Retail Growth Process Advertising/ Marketing 108

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.

Commission 100

Commission Legal Promote Service 100

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.

Contact 110

Contact Trust Represent Follow-up 110

Search Engine Land

JANUARY 12, 2024

Violations of community guidelines Most websites that host user-generated content (UGC), including Facebook, Reddit, and Yelp, have a defined set of community guidelines. To find the community guidelines of a specific website, a simple “[site name] + community guidelines” search on Google should bring them up.

Legal 112

Legal Negotiate Government Contact 112

Search Engine Land

SEPTEMBER 6, 2023

I’m looking for guidelines to start and once we agree, I’ll give you the basic contact info so you can create the page. I’m looking for guidelines to start and once we agree, I’ll give you the basic contact info so you can create the page. ” Remember, these guidelines are just a starting point. Keep it professional.”

Contact 124

Contact User Experience Engineering Trust 124

Search Engine Land

JULY 27, 2023

The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Google is advising brands to review the update to check how their site or app will be impacted. Google will exclude gameplay imagery from its Shocking Content policy next month.

Engineering 90

Engineering Process 90

Search Engine Land

JANUARY 22, 2024

To make the most of it, you should regularly post and optimize content on your Google My Business (GMB) profile to increase the likelihood of your brand’s events and deals ranking higher. Read our How to follow Google Business Profile guidelines deep dive for more information on optimizing your account. How it works.

Promote 112

Promote Conversion Process 112

Search Engine Land

APRIL 29, 2024

Getting international SEO right is hugely important for global brands. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. Lots of German brands sell directly into Austria via.DE ” 7. Melina Lyraki , an SEO specialist from the U.S.,

E-commerce 105

E-commerce Territory Represent Up-sell 105

Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. Brand safety and suitability are top priorities for us.

Networking 114

Networking Trust Campaign Engineering 114

Search Engine Land

MAY 2, 2024

Are my site colors following brand guidelines ? Does that color combo follow usability guidelines ? This is handy for solving questions like: What colors do users prefer? Can I find a fresh color to try? What color is my competitor testing for their call to action? What font is that? Serif fonts are hot right now.

Follow-up 117

Follow-up Represent Networking Process 117

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Brand/PR will have fewer, higher-skill people. All this leads to a terribly inefficient campaign flow.

Campaign 116

Campaign Niche Service Product 116

Martech

NOVEMBER 14, 2023

The addition of Monsido to Acquia DXP will allow users to automate: Website content accessibility by identifying and fixing issues to be in compliance with international Web Content Accessibility Guidelines (WCAG). Brand and content compliance by helping to ensure content complies with brand guidelines.

Government 75

Government Technology Technology Process 75

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The recent updates explain why and give tips to brands on how they can prevent it from happening in the future. But Google is also providing more explicit sender guidelines that cite a spam rate of.03%

User Experience 114

User Experience Campaign Strategize Follow-up 114

Search Engine Land

FEBRUARY 6, 2024

Digital PR for SEO is not just links and brand mentions alone. Google’s Search Quality Evaluator Guidelines explicitly point out how to evaluate a site and content creator’s reputation. And these guidelines are supposed to represent how they want the search engine to act. Just brand mentions.

Represent 108

Represent Engineering Niche Service 108

Search Engine Land

NOVEMBER 2, 2023

What Google says vs. the reality To be clear, hosting third-party content is not against Google’s guidelines. The content I’ve seen doesn’t follow any E-E-A-T guidelines. Stay on-brand Your content must stay on-brand with the parent theme. SUBSCRIBE See terms. The reality Google is actually pretty spot-on here.

Niche 112

Niche Contract Follow-up Closing 112

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. In advertising, your brand must stand out from your competition. You don’t want your brand to land on a list of AI fails. Company or brand details (name, industry, etc.).

CTR 105

CTR Campaign Strategize Gaming 105

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Podcasts are projected to reach $2.6 billion by 2026.

Sports 82

Sports Strategic partnership Networking Entertainment 82

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 119

A/B testing Campaign Networking Engineering 119

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. However, this feature will enable brands to explore the possibility of running influencer campaigns. Only eligible brands have access to paid partnership labels to posts. Why we care. Following Instagram’s lead.

Promote 93

Promote Campaign Engineering Follow-up 93

Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. Despite what you may have heard, TM+ models are a no-risk model – the affiliate site pays for the click and gets paid by the brand when the ads lead to conversions. SUBSCRIBE See terms.

Retail 138

Retail Price Start-ups Clients 138

Martech

JANUARY 11, 2024

Brand image generation Customers can also use Typeface, a high-quality generative AI application that produces and selects images that match the brand identity. Typeface helps align content to the organization’s brand guidelines, including themes, fonts, and product images—extracted from a central asset library.

Customers 95

Customers CRM Campaign Customer Relationship Management 95

Martech

APRIL 4, 2023

However, the key brand tie-ins for Universe of Play were Jurassic World, Paw Patrol and Razor Scooters, which appeal to a significantly younger audience. The groups also said Walmart’s use of CARU’s COPPA Safe Harbor Program seal conveyed the message the game was compliant with the organization’s guidelines. Get MarTech! In your inbox.

Retail 101

Retail Gaming Launch Trust 101

Martech

MARCH 14, 2023

Relieved of first-draft writing tasks, they’ll need the editorial skills to turn generic prose into distinctive expressions of brand voice and business goals while catching anomalies. This lack of truth-based context demands that brands continue to apply human oversight. Other brand-related cautions include: 1.

Government 124

Government Strategize Start-ups Engineering 124

Search Engine Land

MARCH 5, 2024

Another place satisfaction as a metric comes up is in the Search Quality Rater Guidelines. Since then, all raters’ guidelines have kept expanding and explaining this in more detail. This includes user retention, customer support or customers becoming promoters of your brand/services/products. For the set?

Engineering 94

Engineering Clients Follow-up User Experience 94

Search Engine Land

AUGUST 23, 2023

Google’s recently released guidelines for creating helpful content outline the vital criteria marketers need to be aware of in a search world that’s constantly evolving and driven by AI. Incorporating both branded and non-branded content is crucial. Relevance Your content should be pertinent, rich in entities, and topical.

Objectives and Key Results 91

Objectives and Key Results Strategize Strategic planning Launch 91

Search Engine Land

OCTOBER 6, 2023

This is why brands must adapt and provide a more intuitive and personalized digital experience for users across all channels and touchpoints. Content orchestration Maintaining a consistent and connected customer journey and experience across all channels is ta challenge for most brands. Safe and secure: Governance and compliance.

UX 118

UX User Experience Engineering Government 118