Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered.

CTR 85

CTR Objectives and Key Results Click Through Rate Campaign 85

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. What is email marketing and why does it matter? And that personalization is very powerful.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars.

Campaign 100

Campaign Launch Clients Price 100

Search Engine Land

DECEMBER 8, 2023

It also lets you nudge potential customers over the line. Through paid search, you can customize the ad messaging. Create ease for your customers looking for your brand. Choose where customers land on your website. Create ease for your customers looking for your brand. Lower click-through rates.

Objectives and Key Results 108

Objectives and Key Results Click Through Rate Launch Conversion 108

ConversionXL

APRIL 28, 2021

In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. Our open rate was great, at 37%, with a 7% click through rate. We launched our second campaign a week later, and the story got worse. Email blindness was setting in.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Showcase happy customers. Host contests.

Campaign 53

Campaign Promote Entertainment Launch 53

SalesLoft

APRIL 27, 2020

You can read the first, “ How SalesLoft Uses SalesLoft to Drive Customer Success,” here. Do you believe that just two people could educate thousands of customers at scale? . I’ve been at SalesLoft for 3 years now, where my primary focus is training thousands, not hundreds, of customers. Teach a Customer to Fish.

Customers 52

Customers Click Through Rate Education Launch 52

Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. WeChat is also very easy to advertise on and highly recommended as soon as you launch your search campaigns.

Territory 84

Territory Click Through Rate Campaign Gambling 84

Salesforce

JUNE 9, 2022

With a steep rise in demand for marketers with digital skills , Salesforce partners and customers need marketing experts to reach and retain customers, remain relevant, and build brand value now more than ever. Marketers establish strategies, build audiences, and launch effective, personalized customer journeys.

Click Through Rate 98

Click Through Rate Campaign Launch Start-ups 98

ClickFunnels

JANUARY 31, 2022

It was soft-launched in October 2016 as Instasuite, opened to the public in April 2017, and rebranded to Kivyo in December 2017. You can do that by integrating custom HTML and CSS. You are free to experiment with pricing by offering your customers discounts and coupons. Claim 14 Days Of ClickFunnels For FREE! What is Kyvio?

Price 219

Price Commission Referrals A/B testing 219

Hubspot

NOVEMBER 12, 2019

While the answer to “ What’s the perfect time to send an email to my customers? isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. You want to make sure the highest number of customers possible are reading your emails.

Click Through Rate 101

Click Through Rate CTR Represent Launch 101

Search Engine Land

FEBRUARY 20, 2023

Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again. New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map.

Real Estate 96

Real Estate Retail Engineering Launch 96

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Our sales teams are always looking for ways to help customers get the best results from Google Ads.

Engineering 80

Engineering Campaign Click Through Rate Launch 80

The 5% Institute

JULY 25, 2023

Sales leads are potential customers who have shown interest in your products or services, indicating a willingness to engage with your brand. Nurturing these leads and converting them into loyal customers can significantly impact your bottom line and propel your business to new heights of success.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

Sales Pop!

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. A critical element in the entire process of email quality control is to test your customization.

CTR 90

CTR Campaign Click Through Rate Clients 90

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Rather, you want to appear everywhere a customer is searching when they seek out products like yours. Image Source.

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking isn’t about deploying sleazy tricks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 19, it “may” show the local retail phone number when that store’s location extension showed in an ad – even if a call extension in the campaign used a different phone number – in order to increase the relevance of ads that featured specific business locations. Also on this day

Retail 89

Retail Engineering Click Through Rate Contact 89

Lead Fuze

JULY 2, 2023

We’ll also discuss how tools like capture forms and segmentation can help refine your targeting accuracy while inbound marketing techniques serve as powerful drivers for attracting ideal customers. Furthermore, understanding ‘lead scoring’ will enable you to focus on qualified candidates thereby increasing conversion rates.

Conversion 52

Conversion Lead generation Click Through Rate Objectives and Key Results 52

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent. by Rachel Lindteigen.

Real Estate 84

Real Estate E-commerce Retail Engineering 84

ConversionXL

FEBRUARY 27, 2019

Customers who buy through email spend 138% more than those who don’t sign up for email offers. While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 71

Campaign Launch Angle Click Through Rate 71

ConversionXL

JUNE 2, 2022

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

MAY 23, 2019

Okta found that it’s small-mid sized customers (defined as companies with less than 2,000 employees) average 73 apps — up 38% from last year. While larger customers (companies with over 2,000 employees) leverage closer to 130 apps — up 68% from the past year. Employees and businesses alike run on connected applications.

CTR 77

CTR Click Through Rate Campaign Technology 77

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 112

Customers User Experience Profit margin A/B testing 112

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. You’re competing for space in the inbox of your prospects, leads, and customers. For those who work in sales however, you don’t need any more convincing of the effectiveness of a good cold email campaign.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

MARCH 11, 2020

B2B brands succeed most when using Instagram to: Provide opportunities for casual interactions with customers; Find non-traditional approaches to reach buyers; Deliver bursts of product information to support a long buyer journey. Provide opportunities for casual interactions with customers. Kick off an influencer campaign.

B2B 113

B2B Education Promote Referrals 113

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 115

Customers User Experience Profit margin A/B testing 115

Lead Fuze

AUGUST 6, 2021

Sales data analysis is a vital way for organizations to maximize their sales capacity , and meet customer needs, in an increasingly competitive world. By knowing how to analyze sales data , you can ensure that you are always saying the right thing, to the right customer, at the right time. 2 Narrow and Refine Product Offerings.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? But fear no more!

Campaign 77

Campaign CTR Networking Click Through Rate 77

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 105

Customers User Experience Profit margin A/B testing 105

Hubspot

JULY 23, 2012

A re-engagement campaign! What Is a Re-Engagement Campaign? A re-engagement campaign is a systematic method for re-awakening inactive subscribers, while also identifying which email addresses in your database you should let go of. How to Launch a Re-Engagement Campaign, Step by Step. So what’s the solution?

Campaign 68

Campaign Contact Click Through Rate Launch 68

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 98

Customers User Experience Profit margin A/B testing 98

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40