ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Choose an ad format and campaign that aligns with your end goals (e.g. Time-to-value is much more important.

CTR 134

CTR Click Through Rate Non-Profits Niche 134

Salesforce

APRIL 16, 2024

Plan before you build a campaign There are some key steps to understand before getting started. Sending out newsletters or email campaigns featuring blog posts, special promotions, or product updates keeps the audience informed and engaged. To be effective, SMB email campaigns must address specific challenges and opportunities.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

JULY 7, 2020

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

CTR 114

CTR Niche Objectives and Key Results Finance 114

SaaStr

OCTOBER 4, 2024

Most businesses didn’t bother with segmented campaigns because it took too much time to parse the data by hand. ” Finding Your ICP + Niche Shopify is a much different company today than it was when Klaviyo found them. Marketers might think they care about click-through and open rates, but that doesn’t really matter.

E-commerce 123

E-commerce Product Customers Niche 123

Search Engine Land

OCTOBER 27, 2023

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Example : Instead of highlighting specific keywords/audiences, call out the ad group or campaign. Call these out, any reasons for the shifts, and any action items that might be needed.

CTR 113

CTR Click Through Rate Niche Conversion 113

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. I’m sorry, but you didn’t provide any content to rewrite.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. This comes in handy later when you assign fixed costs to each campaign. For each campaign and industry, there are vital metrics. Set budget parameters for your campaigns.

Objectives and Key Results 114

Objectives and Key Results Profit margin Contract Campaign 114

Search Engine Land

JUNE 2, 2023

A drop in click-through rate due to a mix of the above reasons. your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively). Additionally, you’ll want to dig deeper to see which specific pages are at issue.

B2B 90

B2B Click Through Rate X-functional Real Estate 90

Hubspot

JUNE 10, 2015

This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. The Bad: Don’t expect a high click-through-rate for your ad here. Another downside using LinkedIn is the cost of running an ad campaign.

Networking 78

Networking Click Through Rate A/B testing Niche 78

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads. Cost Per Click (CPC): Determine the cost of each click on your ads.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. According to Harvard Business Review : .

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

FEBRUARY 17, 2021

While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Their experiment estimated that 90% of their advertisers would retain at least 74% of their current click-through-rate levels, with most retaining far more: ( Image source ).

Networking 140

Networking Trust A/B testing Conversion 140

Sales Hacker

JUNE 5, 2018

No matter your industry, niche, product, or service, the ideal is to communicate with prospects and customers as individuals. Personalization makes you stand out in a sea of copy and paste, cookie-cutter, spray n’ pray campaigns that send the same thing to hundreds or thousands of people with the hopes that someone takes the bait.

Click Through Rate 91

Click Through Rate Campaign Niche Follow-up 91

Search Engine Land

MAY 19, 2023

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling 117

Gambling Niche CTR Strategize 117

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

MAY 13, 2024

What is the key to making your email campaigns stand out? Segmented email campaigns have been shown to drive a 760% increase in revenue , according to Campaign Monitor. Monitor and analyze performance Don’t just click the “Send” button and hope for the best. But let’s be real. Personalization.

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. According to Campaign Monitor , an open rate of up to a quarter of all emails sent can be considered successful. . “A It’s important when doing this to have realistic expectations.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Objectives and Key Results 89

Objectives and Key Results Healthcare Campaign Lead generation 89

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention. Quarterly growth planning.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Keywords and topics. Specific keyword angles.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

NOVEMBER 17, 2023

This can be huge within niche publications that discuss the activities of influencers and content creators within your industry. You should encourage customers to leave reviews and ratings and then use structured data markup to display star ratings in search results as you look to improve your click-through rates.

Engineering 105

Engineering Trust Click Through Rate Promote 105

Hubspot

JULY 1, 2020

For instance, let's say you're running a social media campaign, and one of your Facebook posts includes a video. Social media tests, like the one explained above, let you run an experimental campaign before investing in the real thing. Before you run the test, know how your current campaign is running or make note of previous results.

A/B testing 101

A/B testing Campaign CRM Promote 101

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Native advertising has been around half a decade, but campaigns are still as successful as ever, if not more. Micro-Influencers.

Follow-up 101

Follow-up Niche Legal Promote 101

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

AUGUST 20, 2012

Make sure you use a broad label that covers a general industry instead of a niche one (e.g. This will enable you to send content that is very targeted to your leads' different interests and needs, improving your open and click-through rates as well as the overall effectiveness of your lead nurturing campaigns.

Click Through Rate 77

Click Through Rate CRM Niche Start-ups 77

Search Engine Land

APRIL 30, 2024

It’s a common misconception: “An ad’s only job is to get clicked. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. If an ad pulls in the wrong audience, it may generate more clicks, but this could lead to increased costs while sales decline.

CTR 97

CTR Real Estate Legal Clients 97

Search Engine Land

NOVEMBER 17, 2023

And that business model is pay-per-click (PPC) and programmatic advertising. A fake campaign interface that I set up for this article showcasing various budget suggestions once I specified that I only want to pay $0.10 Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website.

Engineering 121

Engineering Niche Promote Up-sell 121

Salesforce

APRIL 28, 2025

Completion rate : Measure how many people watch your Stories or Reels all the way through to understand what holds their attention. Click-through rates : See how many people are clicking on links in your bio, Stories, or ads to assess their interest in your offers.

Follow-up 59

Follow-up CRM Contract Trust 59

Hubspot

MAY 26, 2011

Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience. Click-through rates and time spent on the site goes way up. How do you measure your campaigns? How do I get links from all these bloggers?' Here's a great way. Guest Blogging.

Consult 78

Consult Click Through Rate Networking Niche 78

Lead Fuze

MAY 26, 2023

Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. Remember: Versatility attracts attention, Niche expertise earns trust, Tailored solutions secure long-term partnerships. Use social media analytics to evaluate campaign analytics and adjust your strategy accordingly.

Promote 52

Promote Referrals Niche Clients 52

Hubspot

MARCH 21, 2025

Within months, the British Council achieved remarkable results: The organization saw a 178% reduction in email lag time and open rates of 48.9% (much higher than the 29.5% Email click-through rates reached 34.2%, compared to the 12% industry average. industry benchmark).

Commission 41

Commission Strategize Cross-sell Click Through Rate 41

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C X-functional Trust Pitch 78

Salesforce

APRIL 21, 2025

For small businesses with limited budgets, Instagram enables organic growth through engaging content without emptying pockets on expensive advertising campaigns. With a wide variety of users interested in different niches, from home decor to fashion, you can find your target audience easily.

Promote 59

Promote Networking Launch Service 59

Hubspot

OCTOBER 27, 2020

Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. How to Calculate Your Own Click-Through Rate. The most popular posts get anywhere between 20 and 300 comments; not bad for a more niche subreddit.

UX 101

UX Engineering Follow-up Niche 101

Hubspot

MAY 23, 2017

There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. in this rapidly changing space." Go ahead, I dare you.

Clients 78

Clients Technology Technology Contract 78

Lead Fuze

SEPTEMBER 2, 2023

In conclusion, understanding what constitutes effective management will greatly assist marketers in designing appropriate campaigns aimed at converting cold contacts into warm ones, eventually leading up to them becoming hot opportunities ripe for closure by sales teams.

Objectives and Key Results 52

Objectives and Key Results Non-Profits Sales Trust 52