Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Martech

NOVEMBER 20, 2023

Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic.

B2B 135

B2B Campaign Click Through Rate Follow-up 135

Highspot

JUNE 19, 2025

When you factor in customer experiences with your brand to date using your wealth of customer data and insights—including which assets they engage with across their buying journey—your business can make informed decisions about how to best pitch customers on new offerings and, in turn, help them improve their own bottom lines. Did you know?

GTM 52

GTM Customers Cross-sell Contract 52

Search Engine Land

MAY 13, 2024

What is the key to making your email campaigns stand out? Segmented email campaigns have been shown to drive a 760% increase in revenue , according to Campaign Monitor. Include clear calls to action Now, I know what you’re thinking – “But what about the sales pitch?” But let’s be real.

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

JULY 6, 2021

Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. A high CPC followed by a conversion rate of around 10% on an item priced at $10 will not produce a ROI. You’ll end up blowing your month’s budget in just a few clicks.

CTR 129

CTR X-functional Campaign Price 129

Highspot

JULY 15, 2020

A few examples: Corporations have built their own YouTube channels, videos have become a staple feature on many internet landing pages, and marketers who incorporate video into their campaigns experience 34% higher conversion rates. Video campaigns on LinkedIn boast view rates of 50%. Video Drives Results.

Click Through Rate 96

Click Through Rate B2B Sales Campaign 96

Hubspot

MAY 9, 2019

In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. This is also the reason why pitching a product’s features is a lousy attempt at persuasion. Their content has to be engaging. Image Credit: WordStream.

Click Through Rate 101

Click Through Rate User Experience Campaign Pitch 101

Martech

MAY 3, 2023

does this throughout their blog, guiding readers to more relevant content after reading the article, naturally moving them through the funnel. No hard pitch. So, how can you create effective email campaigns that naturally lead readers down the funnel? Some marketers refer to this as one-to-one content marketing.

Click Through Rate 106

Click Through Rate Campaign Trust User Experience 106

Hubspot

JANUARY 17, 2012

It's your job as a marketer to make sure you use this information to build compelling lead nurturing campaigns that engage all the leads who receive it. In its simplest form, a lead nurturing campaign is a series of emails that is automatically triggered by an online action like a form submission.

Click Through Rate 70

Click Through Rate Campaign Appointment Sales 70

SalesHandy

APRIL 14, 2020

Next process is commonly known as the first pitch where the SDR makes his first move towards the prospect. This helps the sales team in better pitching, better nurturing and effective closure with customer satisfaction. Work on centralized email campaigns. Send your first email campaign for free!

Sales 98

Sales Follow-up Campaign Represent 98

Hubspot

NOVEMBER 17, 2016

If you haven't already put together any special campaigns to promote giving or volunteering around #GivingTuesday, don't worry. They have a higher than average email open or click-through rate, or number of site visits. Segment this untapped community and run a #GivingTuesday campaign to fuel some offline engagement.

Click Through Rate 78

Click Through Rate Campaign Promote Legal 78

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. Cold emails are persistent.

CTR 130

CTR Follow-up Cold Call Campaign 130

ConversionXL

MARCH 11, 2020

Direct promotion on social media is always risky—people don’t scroll through Instagram because they want to be pitched. Kick off an influencer campaign. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. Tell your company story.

B2B 113

B2B Education Promote Referrals 113

Hubspot

AUGUST 12, 2015

Even without a call-to-action, our video earned 1,957 clicks, achieving a better than average click-through rate of 0.86%. Virtually any metric that serves as a proxy for campaign success can simply be purchased on the open market. In total, the video received nearly 265,000 minutes of attention. Twitter retweets?

Click Through Rate 78

Click Through Rate Pitch Campaign Service 78

Hubspot

JANUARY 9, 2019

Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today. Choose a campaign objective. From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding. Click Through Rate.

Process 78

Process Angle Click Through Rate Gambling 78

Hubspot

SEPTEMBER 18, 2012

That means getting involved in testing the impact different designs have on your CTA click through rate. Well, when the blog posted the most well-branded CTAS in the world -- seriously, they aligned ridiculously well with the skin of our blog -- click through rate plummeted. Lesson learned. Recognition!

Click Through Rate 78

Click Through Rate A/B testing CTR Presentation 78

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help. That was 25 times the number of monthly downloads prior to the campaign. .

Entertainment 105

Entertainment Angle Education Promote 105

Sales Hacker

JUNE 5, 2018

Personalization makes you stand out in a sea of copy and paste, cookie-cutter, spray n’ pray campaigns that send the same thing to hundreds or thousands of people with the hopes that someone takes the bait. But—and this is key–you’ve got to segment and personalize those messages: Segmented campaigns deliver 760% more email revenue.

Click Through Rate 91

Click Through Rate Campaign Niche Follow-up 91

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Launch 110

Launch Product Campaign Cold Call 110

RingDNA

MARCH 26, 2025

On LinkedIn, you can engage in thoughtful ways—commenting on their posts, liking their articles, and offering value before the pitch. Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? Avoid spammy behavior like mass messaging or irrelevant pitches.

Closing 62

Closing B2B Sell Referrals 62

Highspot

MARCH 21, 2024

In contrast, marketing emails aim for a wider audience and usually tie into a specific campaign. Promotional Emails Promotional email campaigns highlight a special offer. Sales Pitch Emails Sales pitch emails detail what you offer, why it is excellent, and the value it brings to the new customers. Send a promo email.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Hubspot

OCTOBER 8, 2015

This self-evaluation makes the subject line feel that much more personal, and in turn, makes the reader more interested in clicking open. It’s not just another sales pitch; they want to connect with you personally. In many ways, it is a call-to-action, giving me direction rather than just a sales pitch. Why it Works: Curiosity.

A/B testing 78

A/B testing Click Through Rate Pitch Drivers/motivators 78

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

MAY 14, 2018

Should not be a sales pitch. 30% open rate (OR), and a 14% click-through-rate (CTR). These will be the CTAs you use in your email campaign. If your flow only talks about your business, the awards you’ve won, how many customers you have, etc. people will tune you out, and your nurturing won’t be effective.

CTR 78

CTR Click Through Rate Contact Follow-up 78

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Did more empathetic copy increase click-through rates? Did it work for Firefox?

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Track and tweak.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C X-functional Trust Pitch 78

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

Lead Fuze

JULY 3, 2023

Warm leads: Woo them with an email marketing campaign. ” Cold leads: Warm them up slowly with a drip email campaign. Personalization in Email Communication In the world of lead follow-ups, personalization is like adding hot sauce to your engagement rates – it spices things up. How do you follow up on an event lead?

Follow-up 52

Follow-up Pitch Lead generation Teamwork 52

Hubspot

MAY 13, 2016

Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Relevancy is key in every part of SEM campaigns. So please, just don’t do it.

B2B 53

B2B Customer Relationship Management Real Estate CRM 53

ConversionXL

SEPTEMBER 24, 2020

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Let’s walk through them. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Change one variable at a time. Conclusion.

CTR 111

CTR Technique Profit margin Follow-up 111

Hubspot

OCTOBER 7, 2013

While we’re thankful to see companies figure out what makes a great marketing email , we still couldn’t resist exploring direct mail’s tactics and how they compare to successful inbound marketing campaigns. Email Marketing vs. Direct Mail. As someone in the marketing world, when I get a new direct mail offer, I just stare in awe.

A/B testing 78

A/B testing Click Through Rate Trust Technology 78

Hubspot

MAY 23, 2017

There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. I bet your prospects will make the same conclusion.

Clients 78

Clients Technology Technology Contract 78

Hubspot

OCTOBER 9, 2019

Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. To implement a guest posting strategy, you need to find a site that would be a good fit for your company, draft a blog post, and then write a pitch.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Martech

OCTOBER 23, 2023

Despite believing this would create a “win-win-win” situation, every company Austin pitched the idea to rejected Branch allegedly due to contracts in place with Google. 29) Tinter went on to reveal that Microsoft had also tried to pitch Samsung. Pitching Bing to Apple (Oct. Microsoft claims the search market is ‘bogus’ (Oct.

Trust 92

Trust Objectives and Key Results Engineering Negotiate 92

SalesHandy

JUNE 5, 2020

30% of sales professionals believe that having introduced lead nurturing has been the most significant benefit to their team, resulting in better responses to campaigns and easier segmentation. While creating templates for your lead nurturing campaign, consider adding elements of personalization on the lead level.

Growth 80

Growth Objectives and Key Results Follow-up Closing 80