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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Aggregate lead data with customer relationship management (CRM) tools like Salesforce. These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world. An informed team is flexibleand opens to new opportunities.

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AI-Native GTM Teams Run 38% Leaner: The New Normal?

SaaStr

AI-native GTM organizations are becoming capable of things that traditional teams simply cannot do: real-time personalization at scale, predictive customer success, dynamic pricing optimization, and automated relationship management that maintains human-level quality.

GTM 71
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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Why consulting? By asking, "Why consulting?" However, solving cases is only half the battle.

Consult 83
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The benefits of CRM for customer retention: Why it matters for your business

PandaDoc

This means effective customer relationship management (CRM) is essential. CRM stands for customer relationship management. It’s all about the strategies, practices, and software you can use to manage and analyze customer interactions throughout the customer lifecycle. Want your business to succeed long-term?

CRM 52
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Spreadsheet vs. CRM: Which One Is Right For Your Business?

Salesforce

These are the classic signs that your business has outgrown spreadsheets and might benefit from a customer relationship management (CRM) system, an all-in-one tool for managing customer interactions, sales, and relationships. Every business reaches a point where spreadsheets just aren’t enough. Back to top.

CRM 59
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How to use HubSpot to improve your webinar strategy

Martech

As a HubSpot consultant and marketing strategist, Im always talking with clients about this! Integrating Zoom with HubSpot Syncing registrations directly into HubSpot preserves critical UTM data, replacing vague integration sources with clear campaign insights. Want to turn webinars into a powerhouse for lead generation and nurturing?

CRM 105