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6 steps to improve your Google Ads campaigns

Search Engine Land

Struggling to boost your Google Ads campaign performance? Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. Clear and accurate conversion tracking is crucial for assessing your campaign’s effectiveness.

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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Above: The results from the Microsoft Advertising study This was the reasoning behind introducing the multi-channel strategy, which means that all Search campaigns are eligible to show on their Audience Network and allows Microsoft to decide where and how your ads should appear. more expensive than Clicks for the Audience Ads campaign.

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How To Build the Email List of Your Dreams

Salesforce

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Become the email marketing GOAT Tired of your email campaigns not delivering results?

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A guide to effective PPC projections

Search Engine Land

A client point of contact may simply be assessing viability and options of a mandate handed down from management. It might take a few follow-up questions to determine if they’re intent on: Outranking a competitor for a head term. We would apply the same ratio to the old brand campaigns’ CVR and get our estimated CVR.

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Twitter Followers.

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns. Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Dive into the competitive world of Google Ads.

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How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". At this point, simply turning up the volume doesn't work anymore. Instead of starting a campaign because a senior leader thinks it's a good idea, we can use customer data to inform the campaign strategy, content and execution.