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6 steps to improve your Google Ads campaigns

Search Engine Land

Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. Ensure the conversion tracking is properly configured to capture essential actions, such as form submissions, purchases, or whatever goal you set up. Improve ad relevance.

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How To Build the Email List of Your Dreams

Salesforce

Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? Level up with this lesson on Trailhead, Salesforce’s free online learning platform.

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A guide to effective PPC projections

Search Engine Land

A client point of contact may simply be assessing viability and options of a mandate handed down from management. It might take a few follow-up questions to determine if they’re intent on: Outranking a competitor for a head term. Another good thing to remember is the possible range of motivators for the question itself.

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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

The CTR for the Audience Network expansion was 0.14%, while CTR for Audience Ads running simultaneously was 0.49%. Advertisers must navigate to the settings section of their Search campaign, open up the Exclusions box and add the URLs before clicking save. CPC for the Audience Network expansion was $2.49, $0.71 They were $2.23

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How to structure people operations to scale SEO success

Search Engine Land

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. For example, Is the person who uses your product/service the decision-maker, or is there someone higher up? Alternatively, set up a Google Alert based on your chosen criteria.

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5 essential PPC skills every agency pro must have

Search Engine Land

An untrustworthy agency point of contact would not support this client. Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. Sometimes, those items aren’t set up to maximize your goals. For example, do you know how CTR impacts CPC? But you should.