Martech

SEPTEMBER 12, 2024

Assisted authoring capabilities provide sales teams with AI-generated responses to contract questions, emails and summaries for quotes and proposals. DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

Cross-sell 117

Cross-sell Construction Legal Contract 117

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. There’s also good news that will make your life easier as a marketer. The holidays are about getting pushes and blocking competitors.

Niche 98

Niche Retail Promote Follow-up 98

RingDNA

JUNE 15, 2025

Even a major B2C purchase, such as a new car, for example, is tiny compared to the capital that changes hands monthly in large B2B enterprise software or services businesses, where contracts are routinely in the six or seven figures. Dos Equis’ campaign connected with me emotionally, so I purchased their beer.

B2C 62

B2C B2B Contract Objection handling 62

Martech

JANUARY 14, 2025

Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? When marketing helps close eight-figure contracts, budget conversations become much easier. Covering talent gaps with contractors. Streamlined.

Pipeline 128

Pipeline Contract Campaign Growth 128

Hubspot

NOVEMBER 22, 2024

So, having some form of reactivation campaign can help you re-acquire these new-old leads at a lower cost. We noticed that ~40% of the churned customers struggled with defining their Ideal Client Persona (ICP), which led to unsuccessful marketing campaigns." According to Malinov, the campaign focused on: The importance of ICPs.

Lead generation 50

Lead generation B2B Sales Campaign 50

PandaDoc

JULY 7, 2025

Add-ons available separately through Campaigns, including email marketing automation. Comprehensive marketing tools, including email marketing, landing pages, and campaign management, integrated within the CRM. Marketing tools Limited marketing features; primarily focused on sales. Advanced features available in Marketing Hub tiers.

CRM 52

CRM Price E-commerce Pipeline 52

RingDNA

APRIL 11, 2025

What it Measures: The total number of web leads generated by campaigns related to a particular product. Value: Leads by campaign is traditionally a marketing metric. What it Measures: The total revenue closed originating from calls driven by a marketing source (channel, campaign, ad group or keyword).

Quota 62

Quota Sales Pipeline Contact 62

Hubspot

JUNE 16, 2025

Maintained a 90% client retention rate, securing $1M in contract renewals.’ Approach your job search like a sales campaign. Treat your job search like a well-executed sales campaign to position yourself as proactive, strategic, and results-oriented — exactly the qualities hiring managers are looking for. They create them.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Heinz Marketing

JUNE 25, 2025

Track revenue from: Contract renewals with increased seats or usage Cross-sell of new products/modules Upsell to higher pricing tiers Tie this to marketing-influenced activity (ABM, content, campaigns targeting existing customers). They’re indicators of customer health, loyalty, and advocacy — not just acquisition.

B2B 89

B2B Cross-sell Referrals Drivers/motivators 89

PandaDoc

JUNE 22, 2025

Targeted marketing CRMs allow you to segment customers so that you can deliver tailored campaigns that actually increase engagement. For example, PandaDoc CPQ for Pipedrive accelerates deal cycles by empowering your reps to quickly generate quotes and execute contracts without ever leaving Pipedrive. The result?

CRM 52

CRM Customers Customer Relationship Management Relationship Management 52

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud also gives customers the data foundation necessary to use Agentforce to build campaigns, and send customers SMS messages without having to use a third-party platform.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Salesforce

JULY 3, 2025

It auto-fills contract details, reducing errors and speeding up approvals so deals close faster. Set up templates with a little help from AI-generated content, for recurring contracts and use automated approval workflows to reduce bottlenecks. Why it’s important: Misalignment between your teams leads to lost revenue.

Technique 59

Technique CRM E-commerce Click Through Rate 59

Salesforce

DECEMBER 20, 2024

Contracts expire and requirements change as companies scale thats the world we live in. Show how your expertise and technology is evolving, and they’ll reconsider you when their needs change or contract expires. However, if you don’t make time to understand them, you could be leaving revenue on the table.

B2B 59

B2B Contract Cross-sell Construction 59

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. PR professionals know how to overcome language barriers and tailor messages to different cultures, creating campaigns that connect with local audiences.

Territory 135

Territory Contact Pitch Networking 135

Sales Hacker

JANUARY 14, 2025

And While this might not seem new, in an environment where it is tougher and tougher to get net new [00:09:00] contracts and customers in the door, it is great to see folks finally give the customer the support and attention that they deserve. And I think it will be critical for growth in 2025 and beyond.

GTM 107

GTM Growth B2B Pipeline 107

SaaStr

JULY 7, 2025

higher average contract values Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community. .” influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M

Pipeline 86

Pipeline CTR Contract Strategize 86

Martech

JUNE 26, 2025

The shift in GTM power dynamics For years, marketing leaders have struggled under a limited, often misunderstood definition of their role — confined mainly to brand awareness, lead generation and tactical campaign execution. “It’s not about signing a contract and being good to go.

GTM 106

GTM Strategize Pipeline Engineering 106

Highspot

JUNE 19, 2025

They sense that they are part of something more than a contract. Putting a human face on interactions, whether through a personalized sales pitch , a tailored campaign, or a friendly support call makes customers feel like partners, not just tickets in your system.

GTM 52

GTM Customers Cross-sell Contract 52

SaaStr

JULY 14, 2025

higher average contract values than industry standard The exclusivity factor : When the world’s top B2B executives evaluate solutions, they turn to companies that demonstrate thought leadership within their trusted professional community. .” Stop settling for mixed audiences.

Relationship building 74

Relationship building B2B Pipeline Trust 74

Martech

FEBRUARY 7, 2025

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. In 2018, I read about Burger King’s Whopper Detour Campaign.

Contract 109

Contract Non-Profits Hospitality Negotiate 109

Hubspot

APRIL 9, 2025

From haggling over contract terms to figuring out how to boost revenue, theyre the ones making sure the numbers add up. Sherman leads client management and business development, while Palmer focuses on work delivery and campaign strategy. Ive seen firsthand how managing partners dive deep into the money side of things.

Strategize 46

Strategize Legal Finance Growth 46

PandaDoc

JULY 23, 2025

These platforms help to build a historical record of customer engagement and interactions over time by managing correspondence, keeping track of specific buyers and stakeholders, and even assisting with quote generation and marketing campaigns. How can a CRM strategy enhance the customer experience?

CRM 52

CRM Customers Objectives and Key Results Strategize 52

SaaStr

JUNE 12, 2025

They’re: Eliminating unproductive agency relationships Streamlining agency rosters Renegotiating contracts and scopes of work Simplifying overlapping roles Reducing total headcount strategically Twenty-two percent say GenAI has already enabled them to reduce reliance on external agencies for creativity and strategy.

Drivers/motivators 80

Drivers/motivators Contract Campaign Technology 80

RingDNA

MARCH 26, 2025

Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? There are too many reps who seem happy to end a relationship with a customer the moment the ink on a contract goes dry. LinkedIn is a treasure trove of specialists who are actively showcasing their work.

Closing 62

Closing B2B Sell Referrals 62

Hubspot

FEBRUARY 24, 2025

We used calls-to-action within blogs, created high-value lead magnets, and implemented email campaigns that nurtured subscribers into customers. A marketing director might list various campaign metrics, but their frustration peaks when discussing team bandwidth. Track long-term success metrics.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

MAY 2, 2025

Its contract renewals. Your contract renewal rate tanks, sales conversions crash and your reputation is damaged. Dig deeper: Brand trust is the most valuable asset your company owns Why marketing owns contract renewals Marketing is the optimist in an organization, chasing the next big lead. Processing. Read the fine print.

Contract 111

Contract Trust B2B Price 111

Martech

FEBRUARY 7, 2025

Focus on ABM campaigns to reach these organizations. Here are two case examples to chew on: Company A: After winning a contract over five competitors, a decision-maker explained why they chose Company A: Everyone else said, first get on our platform. These are the accounts that will generate the most profit over time. Absolutely.

B2B 78

B2B GTM Drivers/motivators Manufacturing 78

Salesforce

JULY 14, 2025

Link email and marketing automation: Use website data to personalize email campaigns, target audience, retarget visitors, and nurture leads effectively. Segment your customers for more personalized marketing : Automatically group contacts based on behavior, preferences, demographics, and past purchases to create targeted marketing campaigns.

CRM 52

CRM E-commerce Contract Finance 52

Salesforce

FEBRUARY 21, 2025

With a technology platform that incorporates all available data, from customer information to marketing campaign success to service issues, providers can: Get a birds-eye view of potential markets. Replicate the most effective presigning campaigns from your past. Automate the contracting and approval process. Be flexible.

Contract 52

Contract Government Price Service 52

Salesforce

FEBRUARY 7, 2025

Technology will help upstream companies thrive by giving them the ability to reimagine operating models with shared resource pools, vendor flexibility, and maintenance campaigns. AI analyzes data to identify the most profitable deals and help companies optimize prices during contract bidding. That has proven costly.

Profit margin 52

Profit margin Objectives and Key Results Price CRM 52

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Annual contract value (ACV) The average annual revenue generated per customer contract. You don’t push the cheapest option; you position what’s cost-effective.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline Cold Call 52

Hubspot

MARCH 26, 2025

These platforms help track the performance of campaigns and content, which becomes useful in the future when you need to make budget allocation decisions. According to arrows.to , however, the average contract value for the platform is more than $90,000. Simple drag-and-drop editor for customization.

Price 53

Price Sales CRM GTM 53

Hubspot

FEBRUARY 21, 2025

Youre carefully choosing accounts based on factors like company size, industry, tech stack, and growth trajectory then creating personalized campaigns to win their business. Execute multi-channel outreach campaigns. As Vrellaku notes, focusing on vertical-specific campaigns lets you prove problem-solution fit.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Hubspot

JANUARY 3, 2025

In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that. This is true whether youre a freelancer looking to land bigger contracts, an ecommerce store wanting to sell more goods, or a local service provider desiring an expansion to neighboring cities.

Networking 36

Networking Finance Non-Profits Referrals 36

Salesforce

JULY 25, 2025

You can create targeted email campaigns that automatically track messages that generate interest. These advanced CRM features help you create targeted marketing campaigns based on how customers behave and where they’re located, which improves your results. Product development : Creating and testing the initial product or service.

Growth 52

Growth CRM Profit margin Legal 52

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. In a similar case, a global SaaS company discovered through AI insights that its outbound email campaigns were underperforming compared to industry benchmarks.

GTM 105

GTM Contract Government Legal 105