SaaStr

FEBRUARY 7, 2025

Playbook: How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization A deep dive with Jason Lyman, CMO at Customer.io And with 7,000+ companies using Customer.io to send 35B+ messages, there’s enough data to show what actually works. The Customer.io

Campaign

Search Engine Land

AUGUST 29, 2024

Campaign setting adjustments. Maximize conversion strategy tended to underperform other bid strategies. Google Ads experiments allow advertisers to test changes within their campaigns before fully implementing them. For example, maximize conversions vs. target CPA or target CPA of $90 vs. target CPA of $120. Processing.

CTR

Search Engine Land

SEPTEMBER 24, 2024

Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. Do bidding strategy targets help improve campaign efficiency? Do bid caps help improve campaign efficiency? Why we care. More key findings. What to consider when testing.

CTR

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns.

A/B testing

Search Engine Land

SEPTEMBER 25, 2024

While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. Page-level optimizations Incorporating your PPC campaign’s target terms directly onto the landing pages can significantly enhance performance.

CTR

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Media and campaign strategy. Processing.

CTR

Search Engine Land

AUGUST 13, 2024

Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads , but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords?

CTR

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No. Vanity metric No.

CTR

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

B2B

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. ebooks, whitepapers).

Click Through Rate

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Pro tip: Review your last campaigns audience breakdown.

CTR

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Continuous evaluation helps improve performance and increases conversions over time. Track metrics like click-through rates (CTR), conversions and time to action to evaluate success.

A/B testing

Search Engine Land

SEPTEMBER 23, 2024

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. And just like every average metric, it hides discrepancies that can destroy your campaign results. Are your clicks translating into quality visits? The question is: how? Processing.

CTR

RingDNA

APRIL 11, 2025

What it Measures: The total number of attempts a rep makes to call prospects in a given day Value: Many sales organizations have a dialing quota since more dials can equate with more meaningful sales conversations and revenue. Conversations Per Day Key Question it Answers: How efficient are your reps at connecting with prospects?

Quota

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Media and campaign strategy. Processing.

CTR

Martech

FEBRUARY 7, 2025

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. Dig deeper: 2025 predictions for top B2B paid media channels 2.

B2B

Search Engine Land

JULY 25, 2024

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. This eats away at your budget and reduces the effectiveness of your campaigns. Prevent hijacking to improve conversion rates for your paid search campaigns. What is brand protection?

Click Through Rate

Salesforce

FEBRUARY 14, 2025

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Ensure smarter A/B testing and personalization at scale AI doesnt just test variations.

A/B testing

RingDNA

MARCH 26, 2025

Use LinkedIn to Have Smarter Conversations Let’s face it – if you use LinkedIn to send out spammy emails to prospects, it’s not likely that you’ll get the traction you desire. That type of authenticity builds trust with leads before you even start the conversation. The Key Takeaway: People buy from people, not companies.

Closing

Martech

SEPTEMBER 19, 2024

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

CTR

Heinz Marketing

JULY 22, 2025

This article builds on that foundation, highlighting how successful marketing leaders leverage conversion data, benchmarks, and financial packaging to create a trusted, mutually beneficial partnership with finance. CTR” “40 closed-won opportunities at $60K avg = $2.4M From… To… “1,200 leads, 4.6%

SQL

SaaStr

JULY 7, 2025

Our booth conversations weren’t just demos—they were substantive discussions with VPs and C-suite executives who have real budget authority. Documented Performance: 675% ROI on their total event investment $2.7M The lead quality justified every dollar spent.” qualified pipeline in 6 months Average sponsor metrics : 4.7x

Pipeline

Search Engine Land

AUGUST 28, 2024

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. They can cause bigger changes in search volumes, click-through rates and conversion patterns. When did conversions soar? Let’s break it down.

Click Through Rate

Salesforce

MARCH 26, 2025

They can analyze real-time shopping trends, handle sales queries, and run end-to-end marketing campaigns to help increase conversions. From past purchases and browsing habits to service conversations and sentiment analysis, AI analyzes everything to help customers move forward through the purchasing funnel. What is an AI Agent?

Price

Search Engine Land

JULY 18, 2024

The impact of generative AI on search volume and CTRs One of the most startling findings in Crowe’s article is that AI is increasing Google search volume, but organic listings aren’t benefiting from that increase. I have a hunch they’ll be found in Performance Max and Demand Gen campaigns – not Search campaigns.

Real Estate

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Whats the real goal of your campaign?

Campaign

Martech

JANUARY 2, 2025

Critically, it involves developing and testing hypotheses about what strategies or tactics will improve outcomes, like revenue, conversions, or engagement. Our KPI was conversions; the recipients needed to fill out a form to convert. Putting the offer behind a scratch off will increase engagements and conversion rates.

CTR

Salesforce

FEBRUARY 3, 2025

Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. For marketing automation ,you can use tools to see how potential customers respond to your ads or emails.

Customers

Martech

JUNE 16, 2025

Like, reply to and participate in the conversation your post started. Real traction comes from conversations, responses and visibility loops. Here’s how to build meaningful interaction: Start conversations: Ask real questions. ” Be specific: “What tactic improved your CTR last quarter?”

CTR

Martech

JULY 24, 2025

While there’s no single metric that YouTube uses to rank videos, these metrics all impact recommendations: Click-through rate (CTR): When your video is recommended, are viewers choosing to watch it or ignore it? You can retarget engaged viewers later with paid campaigns once they’ve watched multiple videos. Watch time.

Click Through Rate

Salesforce

NOVEMBER 18, 2024

click-through rate (CTR) , while the second and third positions receive 18.7% To put it into perspective, SEO delivers an average ROI of 748% , significantly outperforming PPC campaigns, which typically offer around 200%. Google Analytics is a must-have for monitoring website traffic, user behavior, and conversions.

Objectives and Key Results

Salesforce

FEBRUARY 27, 2025

Lets say your campaign is live, and you’re monitoring conversion rates. Ill know this is done when I have a dashboard that helps me quickly identify where I can reallocate my spend to gain improved conversion (result). Brand managers focus on campaigns and product categories.

Territory

Martech

MAY 16, 2025

YouTube : Ideal for video-driven campaigns, demos and educational content. Use audience data for better targeting (work smarter) Most paid social campaigns fail when they rely on surface-level targeting. If cost per result climbs or CTR drops despite adjustments, its time to cut or pivot. You need to go deeper.

CTR

Search Engine Land

FEBRUARY 1, 2024

Struggling to boost your Google Ads campaign performance? Whether it’s dwindling impressions, rising CPCs, or a drop in conversions, this article outlines six key steps to diagnose issues and unlock opportunities for improvement. Clear and accurate conversion tracking is crucial for assessing your campaign’s effectiveness.

Campaign

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns. Drive conversions.

Campaign

Search Engine Land

MARCH 20, 2022

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Please visit Search Engine Land for the full article.

CTR

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns.

Campaign