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Marketo’s September 2023 releases: A manager’s guide

Martech

Marketo Engage UX improvements include ‘Used by’ enhancements for Design Studio assets In Engage, Marketo eliminated the switch that toggled between the classic interface and the Modern UX experience for Design Studio assets. The UX enhancements offer more information and direct links to all relevant assets in the same space.

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Maximizing Success: How to Generate Leads Effectively

Lead Fuze

In this thorough guide, we’ll look into the basics of lead generation – from comprehending what a lead is and how the procedure works, to investigating different approaches for producing leads on the web. It’s a big deal, and here’s why: businesses thrive on new leads.

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YouTube advertising: The ultimate guide

Search Engine Land

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

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Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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3 Lead Generation Stages You Should Follow For Success

ClickFunnels

The post 3 Lead Generation Stages You Should Follow For Success appeared first on ClickFunnels. Then you need to generate more leads. Here’s what we are going to discuss today: What is lead generation? What is a lead generation funnel? What are the three stages of lead generation?

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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Similarly, it helps to have a unified view of conversion optimization to help you approach every avenue of optimization – from product to communications and call centers to landing pages and more.

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8 Ways Marketing Analytics Can Drive Business Growth

Sales Pop!

Little wonder 28% of marketers say marketing analytics data helps them effectively measure their marketing campaign performance. By analyzing data from marketing campaigns, you can tweak your marketing strategies (or stick to them) to optimize your marketing efforts. Optimization of lead generation and conversion.

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