ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results?

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. The solution is “un-marketing.”

Trust 80

Trust Cross-sell Non-Profits Drivers/motivators 80

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 124

Customers Government Healthcare Hospitality 124

ClickFunnels

OCTOBER 18, 2021

However, if you have never run a paid advertising campaign before, then you need to be careful because when you don’t know what you’re doing it’s easy to burn through your entire marketing budget without having anything to show for it. Also, it might take a while to get it right, so be prepared to burn some cash on trial and error.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Heinz Marketing

MAY 20, 2024

Marketing plays a crucial role here, attracting attention through targeted campaigns and informative content. The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities.

B2B 127

B2B Cross-sell Customers GTM 127

SaaStr

MAY 20, 2025

Pricing Model Evolution : HubSpot’s multi-tiered pricing approachfrom free tools to enterprise solutionscreates natural upgrade paths as companies grow, maximizing lifetime value while maintaining strong operating margins (14% non-GAAP operating margin in Q1 2025). Their ecosystem extends their reach globally.

Customers 108

Customers Non-Profits Education Cross-sell 108

ConversionXL

MAY 3, 2017

To combat rising competition and prices, you need to get savvy about your ad targeting and delivery. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

JULY 25, 2023

Features, price, impressive performance — he rattles it off without pause. But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Send more, sell more was the mantra. They want conversations, not campaigns.

Campaign 98

Campaign Conversion Click Through Rate Promote 98

Sales Hacker

MAY 30, 2025

Shared decision-making on pricing, packaging, and promotions. Bi-weekly : Funnel metrics and campaign audits. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default. An SDR lead.

GTM 103

GTM Cross-sell Pipeline Launch 103

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. The integration of that.

GTM 78

GTM Engineering Customers Cross-sell 78

Salesmate

JULY 8, 2020

The amount of time it takes to turn a lead into a customer will depend on the service you are offering, and the price of that service. You might generate these leads through activities such as email marketing, social media campaigns, PPC campaigns, in-person events, content marketing, cold outreach, or other approaches.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Veloxy

AUGUST 17, 2022

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. Go here to learn everything you need to know about Salesforce Automation.

Appointment 147

Appointment Territory Cross-sell Contract 147

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. One campaign in particular delivered a 35.5X We could run a retargeting campaign in the run up to our Inbound15 event. 9) Use price sensitivity. Check them out below. Pixel-Based Retargeting. lift in ROI. Consider HubSpot.

Campaign 78

Campaign E-commerce Cross-sell Promote 78

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. With prices often far lower than competing retailers, it is a no-brainer that customers keep returning and renewing their annual membership. The Kirkland brand is committed to providing top quality at affordable prices. Cross-sell and Up-sell.

B2B 138

B2B Cross-sell Retail Healthcare 138

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. What is Product Training? Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. Cross-Team Alignment Are sales, marketing, and support coordinating messages and data? Did you know? Content Relevance Is our content solving real problems for real people?

GTM 52

GTM Customers Cross-sell Contract 52

Sales Hacker

NOVEMBER 16, 2021

Price: From $49 per month with a free trial. Price: From $50 per month with a free basic account option for testing. Price: From $59 per month with a 30-day money back guarantee. It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified. Automated drip campaigns.

Lead generation 124

Lead generation Price Campaign Contact 124

Martech

JUNE 13, 2024

For instance, Meta’s ability to target users based on intricate criteria such as interests, life events and online behavior can dramatically enhance campaign effectiveness. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Cross-sell 124

Cross-sell Customer Relationship Management Campaign User Experience 124

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. That price reduction applies to all units sold.

Price 52

Price Manufacturing Cross-sell Up-sell 52

SaaStr

MAY 30, 2024

You want customers to understand the product and pricing and start using it on their own. They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? Generate outreach campaigns based on sequences.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. Don’t believe me? trillion of value in sales.

Sales 223

Sales Non-Profits CRM Pipeline 223

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. The integration of that.

GTM 66

GTM Engineering Customers Cross-sell 66

Martech

NOVEMBER 12, 2021

Amazon attempts to exert control over pricing decisions by third-party sellers. If, for example, it sees a product from a seller listed at a lower price on a competitor website, it will enforce a price reduction. ” If Amazon believes it detects systematic over-pricing, more penalties can follow.

Cross-sell 109

Cross-sell Manufacturing Price Presentation 109

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. I’ve seen companies create direct mail campaigns and claim that “their ABM campaign is completed.” Who do you sell to? User-Led Growth .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Suppose your product is selling in multiple countries. Another common problem is how to calculate returning users.

Customers 135

Customers Price Cross-sell Strategize 135

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. Are you getting the most competitive price for resources and services (e.g., Upselling recommends higher-priced alternatives.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Martech

MAY 30, 2024

It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., This saves publishers from selling their ad inventory at lower prices and ensures better fill rates. Launch Cart’s LaunchAds.ai

Cross-sell 112

Cross-sell Territory Price Launch 112

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. That means I’m more likely to choose them when I need the kind of products they sell. This makes the suggested products more relevant than a cross-selling or upselling list based on past purchases. Is your brand easy to love?

Customers 133

Customers Retail Cross-sell Campaign 133

Martech

DECEMBER 13, 2021

A lack of executive buy-in can lead to inadequate budgeting, campaign measurement and performance, and broken customer experiences. Resolving customer identities should create new cross-sell and upsell opportunities because your marketing team will know more about your customers. What is the total cost of ownership?

Cross-sell 109

Cross-sell Government Legal Price 109

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! How to Write Email Copy that Sells. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! What is Cold Email? Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Heinz Marketing

AUGUST 25, 2020

When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. It is typically representative of price ranges in the hundreds of thousands to more than $1 million.

B2B 128

B2B Sell E-commerce Cross-sell 128

Hubspot

APRIL 2, 2021

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Supply-side platforms (SSP) where publishers sell their ad inventory. Before you launch your ad campaign, you'll have to figure out a few things. Set up your campaign.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

ClickFunnels

SEPTEMBER 29, 2022

Once you have a profile of this customer segment, you can use it in your marketing campaigns to target people that fit it. Keep in mind that the better you understand your dream customers, the more effective marketing campaigns you will be able to create. You create that marketing campaign. What is a brand image?

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Total spend on acquiring customers.

Customers 129

Customers Retail Cross-sell Follow-up 129

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Brand tracking is how you measure if those efforts are paying off. Do consumers know who you are? Image source. Brand usage.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157