Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. Email: Business email address Sign up now Processing.

B2B 136

B2B Cross-sell Drivers/motivators Pipeline 136

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Have you ever noticed how some leads just don’t quite match up with what your ideal customer looks like? Processing.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers 121

Customers Objectives and Key Results Cross-sell Follow-up 121

Martech

NOVEMBER 7, 2024

This is achieved using granular filters such as job titles, geographic locations and company names to ensure that only the relevant people (think buying committee ) from the target accounts are exposed to your campaigns. Marketers are expected to set up, integrate and manage the system themselves. This process is far from simple.

B2B 133

B2B Contract GTM CRM 133

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel.

Cross-sell 246

Cross-sell Sales Niche Price 246

Martech

NOVEMBER 8, 2024

Buying committee exploration: Are your marketing campaigns targeting the right people? Understanding who seems qualified but isn’t: Did a company or account look like the perfect fit but ended up disqualified by sales? This can offer valuable insights into their priorities for you to cross-reference. What are they discussing?

B2B 131

B2B Objectives and Key Results Cross-sell CRM 131

Martech

SEPTEMBER 12, 2024

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. Email: Business email address Sign me up! Choppity’s ClipAnything is a video search tool for producing social media content.

Cross-sell 121

Cross-sell Construction Legal Contract 121

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Use this data to build a documented, cross-functional ICP definition. They focus on business goals, cross-functional collaboration, and professional outcomes.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Salesforce

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

A/B testing 98

A/B testing Retail CRM Cross-sell 98

Search Engine Land

AUGUST 7, 2024

A copycat brand ended up with the No. ” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. Business email address Sign me up! Processing.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

Negotiate 132

Negotiate Advertising/ Marketing Cross-sell Technology 132

Search Engine Land

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. In addition, the integration of AR and VR technologies opens up exciting possibilities for enhancing the loyalty program experience.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Technology 72

Veloxy

AUGUST 10, 2021

But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. The same goes for eliminating manual data entry which frees up precious sales time for customer engagement. This is all based on user-provided information like texts, images, and calls to action.

Process 328

Process Sales Technique Pipeline 328

Martech

APRIL 29, 2025

Email: Business email address Sign me up! Campaign Designer (beta) What is it? An embedded, AI-driven canvas that generates multi-touch campaign briefs drafting messages, wait-steps, decision points and channel suggestions by analyzing your historical campaigns and engagement data. Processing.

Cross-sell 79

Cross-sell Campaign Appointment Prospecting 79

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. This particular example is about email, but you can apply the same principles to other campaigns. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

Campaign 136

Campaign Cross-sell Contact Follow-up 136

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Processing.

Customers 107

Customers Cross-sell E-commerce X-functional 107

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud also gives customers the data foundation necessary to use Agentforce to build campaigns, and send customers SMS messages without having to use a third-party platform.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Martech

MAY 14, 2025

The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities. No-code visual experimentation: Test web pages and campaigns faster and more easily with more capabilities added to Web Experiment, no code required.

Product 101

Product SQL Cross-sell Networking 101

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results? in just five days.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important? Try our revenue growth calculator!

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

APRIL 22, 2025

Is Your Strategy Keeping Up?” The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy. Email: Business email address Sign me up! The recent panel discussion “ABM is Shifting.

Cross-sell 99

Cross-sell Government B2B Pipeline 99

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns.

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 71

Go To Market Objectives and Key Results A/B testing Territory 71

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

JUNE 9, 2025

This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. Up to 65.7% Here’s what it changes: Customer lifetime value (CLV) goes up: When the product becomes critical to operations, clients stay longer and grow usage. Email: See terms.

Strategic partnership 71

Strategic partnership Strategize Government Negotiate 71

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

ClickFunnels

OCTOBER 18, 2021

Obviously, you can’t just sit back and wait for people to start signing up to your email list, you have to actively drive traffic to the lead magnet landing page. So begin with a small daily ad budget, figure out how to generate leads profitably, then start gradually scaling the campaign. Create a simple 6-email follow-up sequence.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. Email: Business email address Sign me up! Processing.

Customers 129

Customers Government Healthcare Hospitality 129

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Email: Business email address Sign me up! Consumers feel besieged by pervasive and invasive marketing. Processing.

Trust 86

Trust Cross-sell Non-Profits Drivers/motivators 86

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 81

GTM Engineering Customers Cross-sell 81

Martech

JUNE 11, 2025

When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. The concept is simple, but execution is complex because it requires cross-functional collaboration. Let’s also acknowledge that marketers already influence and create much of the customer experience. How do you get there?

Pipeline 63

Pipeline B2B Cross-sell Education 63

Martech

MAY 5, 2022

” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Click here to download!

Customers 128

Customers Cross-sell Gaming Campaign 128