Search Engine Land

SEPTEMBER 20, 2024

Having a higher CTR will get you more organic traffic and influence ranking. Create a PPC campaign. Whatever has the highest CTR should be the meta title or description you should use for that page. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing.

CTR 108

CTR UX Campaign Education 108

SaaStr

FEBRUARY 7, 2025

Playbook: How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization A deep dive with Jason Lyman, CMO at Customer.io And with 7,000+ companies using Customer.io to send 35B+ messages, there’s enough data to show what actually works. The Customer.io

Campaign 108

Campaign CTR B2B Growth 108

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 122

B2B A/B testing Lead generation Objectives and Key Results 122

Search Engine Land

AUGUST 29, 2024

Campaign setting adjustments. Google Ads experiments allow advertisers to test changes within their campaigns before fully implementing them. For ad copy tests, we also used CTR.) While certain phrase match keywords can be useful, when taken as a grouped campaign, it was always better for us to run exact match keywords only.

CTR 103

CTR Campaign Conversion Technique 103

Search Engine Land

JULY 30, 2024

The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Mistake 2: You aren’t using a brief In the “golden age of advertising,” successful ad campaigns always started with a strategic brief. Media and campaign strategy.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Search Engine Land

SEPTEMBER 24, 2024

Do bidding strategy targets help improve campaign efficiency? Do bid caps help improve campaign efficiency? Advertisers using Manual CPC tend to see weaker CPA, CTR and conversion rates, despite its decent ROAS. What are the real conversion thresholds for optimal performance? More key findings.

CTR 87

CTR Campaign Conversion Price 87

Search Engine Land

SEPTEMBER 25, 2024

Page-level optimizations Incorporating your PPC campaign’s target terms directly onto the landing pages can significantly enhance performance. Despite the lack of impact on quality scores, this alignment effectively lowered overall campaign costs, helping us achieve broader objectives.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Martech

JUNE 19, 2025

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). 6: Impressions from ad campaigns Why it’s weak: Impressions merely indicate how frequently your ad was displayed. Vanity metric No.

CTR 84

CTR CRM Click Through Rate Lead generation 84

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing 118

A/B testing Territory Technique CTR 118

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

B2B 108

B2B CTR Click Through Rate Strategic planning 108

Search Engine Land

AUGUST 13, 2024

Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads , but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords? Processing.

CTR 100

CTR Campaign Niche Conversion 100

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Automated campaigns: Triggered emails based on user behavior (e.g., Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

FEBRUARY 21, 2025

If your CTR is low, part of your budget is going to the wrong people. Pro tip: Review your last campaigns audience breakdown. How to identify when your campaign is healthy enough to increase ad spend More ad spend doesnt fix bad performance. A low CTR means your creative or targeting still needs work. Who engaged?

CTR 95

CTR Gambling Click Through Rate Niche 95

Search Engine Land

SEPTEMBER 23, 2024

And just like every average metric, it hides discrepancies that can destroy your campaign results. Unfortunately, Meta Ads does not always offer such options and you will need to contort your campaign settings to prevent such issues. This means you always need to implement frequency caps. But that’s a topic for another article.

CTR 79

CTR Profit margin Campaign Start-ups 79

Martech

DECEMBER 19, 2024

Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. Take these strategies and apply them to your next campaign. Experiment with copy, such as comparing Get started to Start free trial” or test high-contrast button colors.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The tool analyzes campaign data to identify patterns that may lead to ad fatigue. Once identified, it automatically adjusts ad delivery to maintain performance.

E-commerce 100

E-commerce CTR Click Through Rate Government 100

Search Engine Land

JULY 25, 2024

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. This eats away at your budget and reduces the effectiveness of your campaigns. Prevent hijacking to improve conversion rates for your paid search campaigns. What is brand protection?

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Search Engine Land

JULY 30, 2024

The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR. Mistake 2: You aren’t using a brief In the “golden age of advertising,” successful ad campaigns always started with a strategic brief. Media and campaign strategy.

CTR 77

CTR Click Through Rate Strategize Campaign 77

RingDNA

APRIL 11, 2025

Sales Sequence Email Open Rate/CTR Key Question it Answers: Which email messages are prospects opening and which clicking on? What it Measures: The total number of web leads generated by campaigns related to a particular product. Value: Leads by campaign is traditionally a marketing metric.

Quota 62

Quota Sales Pipeline Contact 62

Martech

FEBRUARY 7, 2025

Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

B2B 86

B2B CTR Lead generation Sports 86

RingDNA

MARCH 26, 2025

Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable. However, you can significantly increase your CTR with highly targeted ads.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

FEBRUARY 14, 2025

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Metrics like average order value (AOV) or lifetime customer value (LCV) reveal how much customers are spending as a result of tailored experiences. Engagement metrics: Are personalized messages resonating?

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

SaaStr

JULY 7, 2025

120 industry average) Multi-touch campaigns : 80% higher close rates than single-channel approaches S-Tier Lead Quality Indicators: 40% higher lead scores compared to other B2B channels Diamond sponsors : 850-1,750+ qualified leads annually Exclusive summit access : Direct networking with billion-dollar company executives SaaStr is BACK! .”

Pipeline 86

Pipeline CTR Contract Strategize 86

Salesforce

MARCH 26, 2025

They can analyze real-time shopping trends, handle sales queries, and run end-to-end marketing campaigns to help increase conversions. Automate marketing and customer engagement Did you know that about 47% of email marketers already use AI to generate email marketing campaigns ?

Price 52

Price Campaign A/B testing CTR 52

Martech

NOVEMBER 26, 2024

SERP visibility Tracking how you appear in the SERP may not directly affect your rankings, but it could affect your organic click-thru rates (CTR). Creating and implementing schema markup takes time, so it’s important to track any changes, especially since SERP features can boost your organic CTR. Visualping. ChangeTower. Versionista.

CTR 126

CTR Engineering Pitch Follow-up 126

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Whats the real goal of your campaign?

Campaign 57

Campaign CTR SQL A/B testing 57

Martech

JUNE 16, 2025

” Be specific: “What tactic improved your CTR last quarter?” ” “What’s your go-to framework for campaign planning?” Invite others to share their experience. Use comment prompts: Avoid soft asks like “Thoughts?” ” Reply to every comment: Make it a habit.

CTR 62

CTR Angle Follow-up Sports 62

Salesforce

FEBRUARY 3, 2025

Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. For marketing automation ,you can use tools to see how potential customers respond to your ads or emails.

Customers 52

Customers CRM CTR Click Through Rate 52

Martech

JANUARY 2, 2025

But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. As a result, we went on to re-test just the elements around the CTA button including location and a message about this being an exclusive offer. This time the test won.

CTR 112

CTR Click Through Rate Campaign Presentation 112

Salesforce

FEBRUARY 27, 2025

Lets say your campaign is live, and you’re monitoring conversion rates. Brand managers focus on campaigns and product categories. Campaign managers analyze channels and creatives. Which campaigns are best at delivering traffic to my site? Click-through rate (CTR) : Indicate ad effectiveness.

Territory 103

Territory CTR Click Through Rate Campaign 103

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Search Engine Land

FEBRUARY 1, 2024

Struggling to boost your Google Ads campaign performance? Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. Clear and accurate conversion tracking is crucial for assessing your campaign’s effectiveness.

Campaign 125

Campaign CTR User Experience Conversion 125

Hubspot

FEBRUARY 6, 2020

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. Timing isn't everything in email campaigns, but it's a huge thing. There's no use in spending hours on a perfect campaign your subscribers won't open.

Campaign 101

Campaign CTR Promote Launch 101

Sales Pop!

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. You may prevent these errors from harming your campaign by researching the most typical email marketing blunders.

CTR 217

CTR Campaign Click Through Rate Clients 217

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns.

Campaign 100

Campaign Click Through Rate CTR Non-Profits 100

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. Share your campaign plan with decision makers.

Campaign 101

Campaign CTR Engineering Follow-up 101

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Id” or “Ecomm_prodid” are the big ones here and need to be getting hits.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100