Search Engine Land

AUGUST 28, 2024

It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities. Come January, you can bet your bottom dollar that searches for “summer vacation ideas” will start ticking up as people dream of escaping the winter blues.

Click Through Rate

Salesforce

MARCH 26, 2025

It enables you to make better inventory, pricing, and marketing decisions by analyzing customer data and predicting what’ll sell best. Because of AI’s accurate predictions, you’ll get insights into which products might sell faster, customize your storefront , and boost your revenue despite minimal resources.

Price

Hubspot

JULY 10, 2018

Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network. Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. Examples of Great B2B Social Media Lead Generation Campaigns.

Campaign

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. .

CTR

Hubspot

JANUARY 21, 2013

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/.

Campaign

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. What about A/B testing?

A/B testing

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

Campaign

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. But fear no more! First, Create a Killer Keyword List.

Campaign

Search Engine Land

JULY 27, 2023

Our team and clients extensively discussed the idea of a “keywordless” future heading our way, especially in the context of Performance Max campaigns. Looking at Google Ads account performance per match type Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average.

CTR

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 We found that single keyword ad groups increased CTR by 28.1%

CTR

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. Why would anyone want to use cold email?

CTR

Sales Hacker

NOVEMBER 11, 2019

Selling to Fortune 500 companies is a different game than SMB. If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads. My approach was different than the rest of the team. Targeting by company is key.

Process

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. One campaign in particular delivered a 35.5X Check them out below. Pixel-Based Retargeting.

Campaign

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! How to Write Email Copy that Sells. Pop-up Questions During The Campaign. How Long Should I Wait Before Following Up? Tips On How to Write A Good Follow-up Sales Email. Follow-up Email Subject Line. Email Campaign Marathon: Ready, Steady, Go!

Campaign

ConversionXL

JULY 7, 2020

That said, company promotion is indirect—don’t plan a hard sell. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Based on that experience, Dollarsprout could be looking at up to 20,000 clicks a month. . Sell the product. Research Pinterest trends.

CTR

Salesforce

APRIL 4, 2022

Identifying the right KPIs always depends on the nature of your business: “Success” varies a lot if you’re selling enterprise software to executive buyers, versus sneakers to anyone who wants them. This is where everything should start when reviewing your campaigns. Campaign performance (by campaign and by email).

CTR

ConversionXL

MAY 22, 2014

More than half the battle is doing the market research to understand what potential visitors might be searching for, what other “interests” they might have that are synergistic with the things you sell, and where they hang out online. In general these are great rules of thumb when starting your ad campaigns. Recommended Reading.

CTR

Martech

SEPTEMBER 27, 2023

Furthermore, as your best-selling items are most likely to go out of stock, this adversely affects the bidding algorithm as Google’s latest signals perceive these products as live but unproductive, pushing them down the priority list when they are back in stock.

CTR

Search Engine Land

JUNE 11, 2024

There are so many metrics you can track when running a Google Ads campaign. Conversion rate (CVR) Conversion rate is a pretty easy metric to understand; it’s the percentage of users who click on an ad and end up converting afterward. CTR is a metric that indicates the quality of the traffic you’re generating. Where do you start?

CTR

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Promote

Search Engine Land

OCTOBER 13, 2023

A campaign’s long-term value (LTV) is instead given more weight. When advertisers bid on keywords, instead of determining an ad auction winner purely by bid amount, Google uses a metric called Ad Rank to decide how and if your campaign should rank. This mean that the campaigns with Ad Rank scores of 30 and 10 would qualify.

Price

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. More likely to respond to a hard sell.

CTR

Martech

OCTOBER 13, 2022

They also can’t be edited to reflect new promotions, something you’ll likely need to do as Q4 promotions ramp up across the industry. . Ignoring your history of high-performing campaigns. Older accounts also have a leg up because they have more data, and machines thrive on data to learn patterns.

CTR

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. For online businesses, pop-up notifications can increase sign-ups by 600%.

X-functional

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . Set up canonical tags to point search engines at important pages.

User Experience

Hubspot

MAY 6, 2021

Considerations for engaging campaigns. No matter the cycle length, there are various stages that make up any lifecycle marketing plan. That’s why the support stage is about following up to make sure people are satisfied and maximize the value of their purchase. Put up a billboard or banner ad in the places your audience visits.

CTR

Search Engine Land

NOVEMBER 17, 2022

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: .

CTR

Search Engine Land

APRIL 30, 2024

To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. And, by the way, CTR is an indirect SEO ranking factor.

Gambling

Hubspot

FEBRUARY 22, 2019

For example, if you’re advertising a free CRM, you might want your ad to show up on Google when users type “free crm” into the search engine. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. Set up your campaigns.

Process

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Better yet, LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size, to name a few options -- you know, the people who are more likely to need what you sell. When building your ad campaigns, make your ads specific.

B2B

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Consider the CTA “Sign up now” on a SaaS product landing page.

A/B testing

Search Engine Land

OCTOBER 6, 2022

What you sell isn’t terribly important. Focus instead on how to sell your products and you’ll end the fourth quarter on a high note. Use sponsored campaigns to attract shoppers. But if you have to, sponsored product campaigns are the way to go. This is because, like you, Amazon wants to sell products!

Real Estate

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

Campaign

Salesforce

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Automation saves time , freeing up resources all small businesses need.

A/B testing

ConversionXL

OCTOBER 19, 2021

But that doesn’t mean you can set up, start posting and watch the magic happen. So, if your goal is to generate leads, you’ll measure things like sign-ups and clicks on your cover photo CTA button. For example, a search for “ Adobe ” brings up a stream of public posts and related searches. For example, a S.M.A.R.T.

CTR