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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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MarTech Moment: Microsoft Clarity

Heinz Marketing

It can help you identify areas for improvement and optimize user experience. Features Here are the key features of Microsoft Clarity: Session Replays: Clarity records user sessions on your website, allowing you to replay them to see exactly how users navigate and interact with your site.

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Amazon planning major AI revamp that will change the search experience

Search Engine Land

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. A new world. SUBSCRIBE See terms.

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This week in AI-powered martech releases: Dec. 7

Martech

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. Business email address Subscribe Processing.

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Understanding Sales Conversion (Detailed)

The 5% Institute

From attracting potential customers to making the final sale, every step of the conversion process matters. Introduction Sales conversion refers to the process of turning prospective customers into paying customers. First and foremost, focus on improving the user experience of your website.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Shoppers are finding you through your social channels , search engines , and paid media campaigns. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). Don’t let an overly complicated purchasing process spoil the deal. The challenge?

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The search marketer’s new imperative: Capturing first-party data

Search Engine Land

Oftentimes it’s commerce, loyalty programs, and the like that are deemed responsible for discovering the ins and outs of your customers. Users are purposefully engaging with your site. Search + site behavior data = better user experiences. Processing…Please wait. But search plays a critical role, too.