Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Image: Papa Johns & Netspend.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Control is shifting to the periphery of the ads system.

Campaign 114

Campaign E-commerce Objectives and Key Results Profit margin 114

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. The sales funnel has 4 stages and — this is key — represents the buyer’s journey from the buyer’s point of view. Email outreach campaigns.

Objectives and Key Results 131

Objectives and Key Results Cold Call Sales Follow-up 131

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 95

Gaming Objectives and Key Results Strategize Education 95

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. They seek out someone for campaign management and leveraging the right tools for marketing. So for this team, clear objectives are essential.

GTM 98

GTM Education Objectives and Key Results Territory 98

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. Related content 3 Ways AI Brings You Better B2B Marketing Solutions 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Chatbots vs. AI Agents: What’s the Difference? At the beginning, it’s all about education.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Define marketing objective and key results for how to measure progress. Define marketing objective and key results for how to measure progress.

Strategize 111

Strategize Objectives and Key Results Campaign Promote 111

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

NOVEMBER 9, 2015

How can marketers win the budgets they need to attract customers if they can't prove to management that inbound marketing spend will result in a measurable return? Here are some common CEO objections to inbound marketing and our recommendations on how to overcome them. Objection #1 - Our marketing doesn't focus on our customer needs.

B2B 78

B2B Objectives and Key Results Campaign Start-ups 78

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. Keys to success when scaling a company [10:56]. So what do you think the keys to success are? We’re on iTunes.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Review the gaps in sales calls, win/loss data, and campaign results.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. And so it’s about delivering like an end-to-end campaign.

GTM 78

GTM Engineering Customers Cross-sell 78

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . We need to help key organizational groups adopt and navigate that change successfully. And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. Do Key Buying/Renewal Committee Members Change? In Detail: 1.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Search Engine Land

DECEMBER 6, 2023

By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. Search engines, media and blogs are key touchpoints in the online consumer journey that influence buying or content consumption behavior.

Objectives and Key Results 104

Objectives and Key Results Technique Engineering Strategize 104

SaaStr

SEPTEMBER 25, 2023

The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions. As a CMO, Van Vuuren understands this all too well, saying, “As marketers, we can care a lot about the metrics around awareness, audience reach, and database-building and all of those campaign metrics.

Objectives and Key Results 111

Objectives and Key Results Lead generation Sales Campaign 111

Hubspot

JULY 22, 2024

In inbound sales , prospects willingly “opt-in” and become a lead after encountering your website or campaign. Option 2: Objection I understand. They’ll explain their pain points and objectives, which is valuable information you can use to build your sales pitch. Anticipate objections. Does that sound like you?”

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Search Engine Land

APRIL 8, 2024

Your content marketing goals should align with your overall business objectives. ” Once you know your goals, you can identify the key metrics to track. Key metrics to track include: Organic traffic. As a result of this content, you generate $50,000 in T-shirt sales. What do you want it to achieve? More traffic?

Objectives and Key Results 109

Objectives and Key Results Promote Campaign Entertainment 109

ConversionXL

SEPTEMBER 9, 2021

Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. The result was over one million views, 21K likes, and 1K comments.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This is where transactional emails are a key customer experience tool.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Sales Hacker

MAY 7, 2025

22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. No fluffjust real strategies, candid conversations, and proven results. As a key GTMfund partner, they equip sales and marketing teams with top performers. And so it’s about delivering like an end-to-end campaign.

GTM 66

GTM Engineering Customers Cross-sell 66

PandaDoc

JUNE 2, 2025

This is a key moment in the sales conversation, because it helps potential buyers feel like theyre talking to an industry insider who has both the knowledge and the sales experience to help them solve problems. The key is to focus on a business problem that the buyer either hasnt fully recognized or has misjudged in scope.

Process 52

Process Objectives and Key Results Sales Angle 52

Sales Hacker

JULY 15, 2021

Account-based marketing (ABM) aka key account marketing is a highly targeted business marketing strategy. It aligns marketing and sales functions to target a predetermined specific set of key accounts. So you can focus your marketing efforts on the top 50 education SaaS brands in the USA. Pinpoint your key metrics.

Objectives and Key Results 114

Objectives and Key Results Profit margin Contract Campaign 114

Search Engine Land

APRIL 6, 2023

As a result, entities get conflated with keywords. The creators with the most success on the platform have historically taken the easy route when educating their audience. As a result, content creators haven’t spent much time on entities until recently. Patents and research papers are key. What is an entity?

Objectives and Key Results 130

Objectives and Key Results Technique Engineering Campaign 130

Sales Hacker

AUGUST 30, 2021

That means more than simple results like “25% of leads aged 25–34 converted.” They collect the data that matches their agenda instead of objective information that sets the agenda. Neglecting to include key customer personas in your sample audience. You don’t know whether your results are good, bad, or average.

Objectives and Key Results 112

Objectives and Key Results E-commerce Sales Campaign 112

ConversionXL

JANUARY 18, 2022

Refine Labs CEO, Chris Walker, summed this up perfectly in an appearance on UserGems’ “ The First 100 Days ” podcast: “The reality is buyers trust their peers way more than the results they get. They know that the vendor’s blog isn’t objective. They talk to somebody that they trust more than the results they get in Google.”.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Are there any education or training systems?).

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

JANUARY 20, 2023

When marketing and product teams’ timelines match for tasks, campaigns, and success, there are fewer deviations and more wins with each step. For every function, there needs to be a key artifact driving actions by all teams. Both teams should know the key holders, who gives approval, and who releases resources.

Objectives and Key Results 98

Objectives and Key Results Product Launch Campaign 98

Salesforce

APRIL 16, 2024

Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. SEO refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). See how the right technology can pay off for your small business.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ClickFunnels

NOVEMBER 28, 2022

It’s generally used in online marketing campaigns, such as pay-per-click (PPC) ads or email broadcasts, to drive visitors where they can take action and convert into customers. They don’t have specific goals, and as a result, they generally have lower conversion rates than landing pages. They Are High-Converting.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. TrueView ads When a user searches for specific content, then the ads are displayed on the same screen within the search results.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

ClickFunnels

JUNE 24, 2021

There are two other key differences between sales prospecting and lead generation: Sales prospecting is done manually, lead generation is automated. Alternatively, if you haven’t made any sales yet, then you need to make an educated guess. This campaign had a 56% open rate and a 9% positive reply rate. And the next line.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Lead Fuze

AUGUST 13, 2021

As the profession continues to evolve at a rapid clip, current and future sales leaders must constantly self-educate with sales training courses in order to remain on the cutting edge. An ABM marketer’s objective is to provide content that is stage-specific. The more you ignore the issue, the larger it will get. .

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Salesforce

FEBRUARY 3, 2025

70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? This metric reflects how well you retain customers: Churn rate formula = (Total customers/Number of customers lost) 100 Closed-won Indicates that a deal has been finalized, resulting in a new customer acquisition.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Detail your audience’s age, gender, income, education, and occupations. According to Campaign Monitor , an open rate of up to a quarter of all emails sent can be considered successful. . “A

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139