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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. 7) The New York Times. Check it out!

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The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

Aptly set to The Last Goodbye by The Kills, the ad was produced by New York-based agency Droga5 and directed by Epoch's Martin de Thurah. Venables Bell & Partners created this rebellious campaign for outdoor lifestyle brand REI, urging consumers to skip the mall and instead spend time outdoors on Black Friday. OptOutside.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

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This day in search marketing history: January 8

Search Engine Land

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. Bing’s New Best-Sellers Carousel Helps Readers Find Just The Right Book. Also on this day.

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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Healthcare.

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9 Creative Snapchat Ideas for Brands

Hubspot

The New York Times ( @thenytimes ) shared a Story from Hyde Park in London about one reporter's visit to a new exhibit at Kensington Palace. Spectacles also make videos more interactive and responsive for the viewer -- check out this example of a 360-degree Spectacles video that General Electric ( @GE ) shared.