Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Sales Hacker

OCTOBER 10, 2019

Which is why I’m going to outline some key concepts that should be considered and some pitfalls to avoid when designing the CRM process for a lead-to-cash cycle. Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Customer Record Objects. Transactional Objects.

Government 69

Government Process Objectives and Key Results Commission 69

Martech

JUNE 24, 2025

Gartner, in its February 2025 GenAI research, aptly dubs these “goal-based agents” – digital strategists relentlessly pursuing specific objectives. Agentic search: Ending the tyranny of metadata For years, metadata was the ruling force of DAM, the key to unlocking images, videos and audio. The result?

Objectives and Key Results 119

Objectives and Key Results Government Consult Strategize 119

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads.

Customers 100

Customers Cross-sell E-commerce X-functional 100

Martech

JUNE 5, 2024

Here are some key use cases: Customer segmentation : AI can analyze vast amounts of customer data to identify distinct segments based on behaviors, preferences and demographics. This allows for highly targeted marketing campaigns. Governance and tagging : Ensure proper data governance and tagging practices.

Objectives and Key Results 121

Objectives and Key Results Government Teamwork Engineering 121

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Did you know? 67% of B2B organizations said their account-based approaches led to stronger sales and marketing alignment.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Martech

MARCH 11, 2024

With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns.

Objectives and Key Results 133

Objectives and Key Results Campaign Government Launch 133

Salesforce

MARCH 17, 2025

Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. The result is a more autonomous future where AI is proactive rather than reactive. Welcome to the age of agentic customer engagement. And now, agents.

Customers 90

Customers Objectives and Key Results Strategize Government 90

Smarter With Gartner

SEPTEMBER 1, 2021

Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. However, Gartner’s 2021 CDO Survey found that 27% of respondents are measured by revenue generation or contribution and only 17% meet those objectives. Call out inhibitors.

Objectives and Key Results 106

Objectives and Key Results Government Customer Relationship Management Finance 106

Martech

JULY 31, 2023

ABM accounts organization With account-based marketing, your first strategic move is to ensure your target accounts are organized in a way that will govern when, how and how often you market to them. Which campaigns do we apply to all, mid-tier and top-tier accounts and what budgets are assigned to each? Email Marketing.

Intrinsic 98

Intrinsic Objectives and Key Results Government Strategize 98

Martech

JULY 12, 2023

As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media. All this enhancement and collaboration happens in a privacy-friendly, neutral environment, with a contract governing what each participant can and can’t do with additional data.

SQL 98

SQL Objectives and Key Results Government Retail 98

Martech

APRIL 30, 2024

Identifying clear learning objectives that align with achieving measurable business outcomes will guide the way. When planned properly, this approach should get in the way of achieving the dream of a 360-degree customer view, and the results you drive will leave you wondering why you had that dream in the first place.

Objectives and Key Results 110

Objectives and Key Results Customers Transportation Construction 110

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Many sales enablement teams won’t survive the current crisis, simply because they haven’t been able to demonstrate tangible results so far. Sales enablement is a cross-functional discipline for driving your desired sales results.

Objectives and Key Results 130

Objectives and Key Results Cross-sell Quota Sales 130

Martech

OCTOBER 12, 2023

Looking to grow quickly, they accumulate transaction records and develop systems designed to enable financial reporting, typically around sales and costs – key metrics when pitching investors. Key summary metrics, like the number of message clicks in the past year, which make analytics and campaign planning nearly impossible.

Customers 124

Customers Objectives and Key Results Cross-sell B2C 124

ConversionXL

NOVEMBER 22, 2016

Government agencies. The result is a wild profusion of peripheral, trivial, or irrelevant measures. Amid this excess, companies can’t tell which measures provide information about progress toward the organization’s ultimate objectives and which are noise. Off the top of my head, I can think of: Universities. Content sites.

Conversion 118

Conversion UX User Experience Government 118

Salesforce

FEBRUARY 7, 2025

To better understand the opportunity for digital transformation in oil and gas, lets look at the benefits for four key subsectors. Technology will help upstream companies thrive by giving them the ability to reimagine operating models with shared resource pools, vendor flexibility, and maintenance campaigns. That has proven costly.

Profit margin 52

Profit margin Objectives and Key Results Price CRM 52

Martech

MARCH 22, 2022

Both B2B and B2C marketers can use preferences and email campaigns to collect this first-party data and use it to understand their customers better, target and personalize messages better, whether in email or other marketing channels. Personalization delivers better results. Now, for two key differences. Permission is essential.

B2C 122

B2C Drivers/motivators Objectives and Key Results B2B 122

Highspot

MAY 30, 2024

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Then, building on the mapped buyer’s journey, focus specifically on the key stages each customer goes through. A content governance framework can help maintain quality standards and alignment with brand guidelines.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Salesforce

MARCH 24, 2025

Start with AI Basics AI: The Key to Maximizing Customer Tracking What is Agentforce For Small Business? Target marketing campaigns effectively by leveraging insights from customer data to craft tailored messages that resonate with each segment, improving engagement and conversion rates. What Is a SaaS CRM?

Customers 59

Customers Objectives and Key Results CRM Legal 59

Search Engine Land

OCTOBER 16, 2023

Ideally, you are going above and beyond to make your content the best it can be for any given topic, turning it into something that should objectively rank due to its quality. Keywords and related phrases need to be on the page, and the user intent needs to be satisfied to earn (and maintain) rankings. Are you an online fashion retailer?

Non-Profits 112

Non-Profits Objectives and Key Results Government Networking 112

Search Engine Land

JUNE 20, 2024

” This involves carefully evaluating key factors such as data quality, technical expertise, organizational culture and ethical considerations related to AI adoption. Achieving business objectives such as increased efficiency, growth and cost reduction through AI doesn’t happen overnight.

Objectives and Key Results 79

Objectives and Key Results Government Healthcare Strategize 79

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. A recent test for my agency’s client, Cannadips, found the right approach based on our key success metric: placed orders. Visits to landing pages tied to email or social campaigns. Test results. Time on page.

Objectives and Key Results 102

Objectives and Key Results Cross-sell A/B testing Promote 102

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. From retargeting campaigns to personalized messaging via chatbots, brands can use these tools to customize their messaging for customers on a personal level.

E-commerce 122

E-commerce B2C Campaign B2B 122

Martech

MARCH 10, 2022

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Meet pipeline objectives and key results (OKRs) for ABM campaigns. ABM program governance: Ground rules. Automation.

E-commerce 109

E-commerce Growth Cross-sell Objectives and Key Results 109

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? Featured snippets.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

PandaDoc

DECEMBER 19, 2022

And poorly managed prospecting lists will result in seller fatigue. The more detailed and accurate your ICP is, the more resultative your sales will be. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Many sales enablement teams won’t survive the current crisis, simply because they haven’t been able to demonstrate tangible results so far. Sales enablement is a cross-functional discipline for driving your desired sales results.

Growth 81

Growth Objectives and Key Results Cross-sell Quota 81

Hubspot

MAY 10, 2019

Analyze your impact and results. Promoted tweets make your tweets appear in the Twitter streams or Twitter search results of specific users. Twitter will put your promoted tweets in a daily campaign targeting the type of audience you want to reach as previously indicated in your settings. Create unique and engaging content.

Promote 101

Promote Follow-up Campaign Objectives and Key Results 101

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Salesforce

MARCH 31, 2025

Key activities at Small Business Week The week is a mix of events and festivities, including workshops, conferences, webinars, and award ceremonies. You can network with other entrepreneurs, attend panel sessions, and interact with diverse business leaders, industry experts, and government officials. Here are a few ways AI can help.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Martech

OCTOBER 23, 2023

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. Google calls its competition ‘inferior’ (Sept. Google search ads ‘can’t be replaced’ (Oct.

Trust 92

Trust Objectives and Key Results Engineering Negotiate 92

Highspot

JULY 18, 2023

Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization. Why is Marketing Enablement Important?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. Now say if you were to generate lower volume of leads for the current quarter – this would mean you now have to nurture lesser leads, and as a result, convert lesser of them.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Highspot

FEBRUARY 2, 2024

Not only do you need a unified sales enablement platform to equip, train, and coach your sales reps on making effective use of this content—you also need to consciously structure your site to be intuitive and aligned with your business objectives. Surface key sales processes, methodologies, and channels Where is our market opportunity?

Objectives and Key Results 52

Objectives and Key Results User Experience Sales Government 52

PandaDoc

SEPTEMBER 22, 2023

Key takeaways How to write sales reports. You can measure sales when you run a campaign or for a specific period. You can measure sales when you run a campaign or for a specific period. Learn how to structure a sales report, what a good sales report looks like, and what the objectives are for a typical sales report.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

PandaDoc

APRIL 30, 2024

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. Key takeaways Measuring incremental sales helps improve your marketing strategy. What are incremental sales? It helps evaluate your marketing strategy.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

PandaDoc

FEBRUARY 28, 2025

Keith Rabkin , President at PandaDoc A solid RevOps framework eliminates silos through a centralized revenue-focused strategy across key teams like sales, marketing, and customer success. Your people need to be equipped with proper resources, tools, and training to deliver quality customer experiences and drive revenue results.

Objectives and Key Results 52

Objectives and Key Results Contract CRM Legal 52