Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

JULY 3, 2025

Amazon Retail Ad Service Despite the growing excitement around retail media, Amazon’s recent launch of its Retail Ad Service made a relatively quiet entrance. While unifying campaign management across retail channels is appealing, Amazon’s version currently falls short on critical factors like retailer scale and omnichannel support.

Retail 75

Retail Sports Networking Commission 75

Martech

JUNE 16, 2025

” “What’s your go-to framework for campaign planning?” Social is still a team sport. Make social the final step, not the only one Your post should follow other touchpoints, such as a blog, webinar or product launch. ” Reply to every comment: Make it a habit.

CTR 64

CTR Angle Follow-up Sports 64

Martech

JULY 18, 2025

To keep up with sports or pop culture (59%). week), followed by sports teams (41.5/week). Sports teams continue to see higher engagement at 0.072% to 0.073%. Build content around those questions and concerns—it’ll feel more relevant and can give you ideas for campaigns or lead gen. What are people asking in your space?

B2B 71

B2B Sports Entertainment Niche 71

Martech

APRIL 24, 2025

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 107

Launch Angle Entertainment Sports 107

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Adobe launched Generative Extend in Premiere Pro, an AI feature that extends video and audio clips while maintaining quality.

E-commerce 75

E-commerce Launch Entertainment Sports 75

Salesforce

MARCH 27, 2025

Through a partnership with the United Football League, Agentforce the agentic layer of the Salesforce platform will provide a more personalized fan experience for the UFL , and become the first AI agent to power insights during game broadcasts on FOX Sports. This partnership goes beyond technology its about authentic storytelling.

Sports 90

Sports Gaming Entertainment Launch 90

Sales Hacker

FEBRUARY 25, 2025

She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully. And she has a proven track record for launching products in new markets specifically.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Veloxy

JUNE 7, 2021

With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: Suppose you have an upcoming promotion or product launch. 21: Three Days Until [Product Launch].

Promote 300

Promote Launch Technique Sports 300

Martech

NOVEMBER 27, 2023

“That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” We launched our Player 22 Fund last year,” said Uhrman. “It Get MarTech! In your inbox.

Sports 117

Sports CRM Gaming Pitch 117

Hubspot

JUNE 22, 2011

Nike says they “are part of an action sports campaign, featuring marquee athletes using commonly used and accepted expressions for performance at the highest level of their sport, be it surfing, skateboarding or BMX.” It’s always possible for a controversial campaign to go too far and start hurting your brand.

Sports 78

Sports Campaign Represent Launch 78

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. They launched a new logged-in experience for Denny’s Rewards members that allows users to save and edit account details and preferences.

Sports 107

Sports Customers Gaming Launch 107

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Image: Papa Johns & Netspend. Brands adopting AR. “I

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : Imagine a feminine hygiene brand with a sports product line. However, first-party data can also help with the construction of lookalike audiences.

Campaign 117

Campaign Niche Territory Construction 117

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Hubspot

SEPTEMBER 10, 2018

The unique campaign created fans around the world that helped spread it across multiple platforms, so much so that people even dress up as the commercial's main character for Halloween. Dos Equis may not have been 100% sure that their campaign would take off the way it did, but they had a good idea about its potential popularity.

Campaign 101

Campaign Promote Entertainment Sports 101

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. The company is now shifting its focus on investing in new original shows, concerts and live sports, which premium advertising can be sold around.

Launch 86

Launch E-commerce Sports Retail 86

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 124

E-commerce Sports Campaign Entertainment 124

Search Engine Land

APRIL 11, 2024

Combat sports. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. Category Exclusion. Violent video games. Youth content. Professional Services. Entertainment. Verified third-party results.

Gambling 93

Gambling Launch Entertainment Sports 93

Sales Hacker

SEPTEMBER 15, 2020

He’s the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. Serving youth sports while social distancing [25:57]. Show Introduction [00:10].

Sports 73

Sports Objectives and Key Results Start-ups Consult 73

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Martech

MAY 2, 2024

Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku. Sports fans will also be able to keep updated at a glance with the Medal Count Module, which updates the medal counts for each competing country.

Sports 114

Sports Networking Technology Technology 114

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

DECEMBER 25, 2012

After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Whether offensive, petty, or just plain ridiculous, check out five of the holiday campaigns that threw us for a loop. Starbucks' 'Rekindle' Campaign.

Campaign 78

Campaign Electricity Sports Presentation 78

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 78

Campaign Entertainment Sports Promote 78

Martech

NOVEMBER 22, 2022

Younger viewers tend to stream sports across a variety of devices, and OTT advertising is a smart way to drive scale against that demographic,” said Hall. For instance, McDonald’s FIFA World Cup campaign is featuring Jason Sudeikis, in-character as Ted Lasso, from a TV series that launched on streaming (Apple TV+).

Cross-sell 117

Cross-sell Sports Gaming Campaign 117

Hubspot

JUNE 22, 2011

On June 1 st , HubSpot launched a Marketing Library Sweepstakes on Facebook in an effort to drive prospect generation by collecting email addresses of contest entrants as well as to spread reach by increasing HubSpot's number of Facebook likes. Maybe a nice sports car or a Caribbean vacation? The Story of a Money-Sucking Sweepstakes.

Campaign 78

Campaign Sports Prospecting Launch 78

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2.

Growth 133

Growth E-commerce Sports Launch 133

Hubspot

MARCH 30, 2020

When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. But recently, they launched a campaign that combined live chats and influencer marketing. Absolut Vodka Launch Party Campaign.

Sports 101

Sports Contact Launch Gaming 101

Martech

JANUARY 25, 2024

It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location. It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds.

Sports 109

Sports Technique Campaign Technology 109

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Also, 36% of those the agency surveyed said they’ll be on social media while watching the game, and 15% will be following along on a sporting website.

Sports 98

Sports Gaming Campaign Follow-up 98

ConversionXL

OCTOBER 7, 2021

With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Social proof can also be repurposed on social media to start building trust ahead of your product launch. Slow skimming also involves launching your product at a high price, but instead with low promotion.

Product 142

Product Minimum Viable Product Price Launch 142

Martech

NOVEMBER 15, 2022

Campaigns are then activated through a partnership with MiQ, a leader in programmatic media. Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business professionals.

Entertainment 97

Entertainment Sports Networking Launch 97

Martech

FEBRUARY 10, 2022

Their message, “Work without Limits,” came out of their IPO campaign last year and aims at inspiring workers at every level, not just executive decision makers. Read next: How Denny ‘ s connects with customers through sports marketing. Short form social engagement by Ricola. Not on TV, at least.

Gaming 98

Gaming Sports B2B Campaign 98

Salesforce

MARCH 31, 2022

For example, instead of blasting their entire customer base with a promotion for a mobile plan bundled with a sports TV package, providers can target sports fans who are more likely to jump at the opportunity. However, not all providers take advantage of the personalization this data can offer.

Service 98

Service Customers Entertainment Sports 98

Salesforce

JULY 27, 2021

They were good sports and happily chimed in. Learn how to plan, design, and deliver email campaigns that build long-term customer relationships. One of our largest email campaigns went out with the subject line we used internally for proofing. Swati Bhalla, Salesforce Marketing Cloud launch lead . “I Go to Trailhead.

Market share 98

Market share Sports Launch Consult 98