Search Engine Land

FEBRUARY 19, 2024

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Whether it’s your main website, directories, advertising campaigns, public relations, or other channels, they should all rely on this centralized source for accurate brand information.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Search marketers usually agree on what factors contribute to market entrants’ success, including: Extensive keyword and competitor research. Target market persona analysis. Analysis of new entrants.

Territory 99

Territory Networking Campaign Launch 99

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit.

CTR 93

CTR Drivers/motivators Territory Finance 93

Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Budget Allocation of budget for each marketing activity and channel.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Marketing Goals and Objectives Clearly defined SMART goals for the marketing efforts. Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Budget Allocation of budget for each marketing activity and channel.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Gong.io

AUGUST 24, 2022

Sales managers use forecasts for territory planning as well. If you know that next quarter, you’ve got an expected $250k in revenue from one territory and only $100k in expected revenue from a second; you can more appropriately allocate resources to the more lucrative geography. Inventory and equipment purchases.

Territory 62

Territory Pipeline Finance Sales 62

Hubspot

AUGUST 27, 2020

If you’re wondering how often to calculate market penetration, a good rule of thumb is to calculate it after every marketing and sales campaign you run. This will highlight any changes in penetration — and, as a result, you’ll also have a better idea of the success of your campaign(s). Understanding Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. Feel free to apply them within your vertical sales and marketing strategy. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 93

Launch Engineering Gaming Territory 93

Search Engine Land

FEBRUARY 12, 2023

Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] 2013: Search activity was up 11% in January over December, to almost 19.5 billion “core” searches. SingingFish.com Now Redirects To AOL Video Search 2007: AOL purchased SingingFish.com in November 2003.

Objectives and Key Results 90

Objectives and Key Results Launch Engineering Commission 90

Search Engine Land

JANUARY 3, 2023

2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On 2007: Google Calendar increased its market share by a paltry 333% between June 2006 and December 2006. 2019: How are your YouTube campaigns performing on TV screens?

Launch 92

Launch Engineering Drivers/motivators Territory 92

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Click Through Rate 100

Click Through Rate Territory Networking Engineering 100

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. For clients, each named account and each individual are treated as a unique campaign.

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Sales 67

Hubspot

NOVEMBER 10, 2015

Interestingly, while agencies and vendors agreed traditional paid channels are the most overrated, nonprofit marketers cited social media as the most overrated tactic. In Europe, the Middle East, and Africa (EMEA): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic.

Territory 76

Territory Follow-up Strategize Launch 76

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. During this phase, you’ll decide whether to make a bold entrance with aggressive marketing campaigns or adopt a gradual approach with a steady, phased launch.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

APRIL 24, 2019

Takeaway : The positive impact of market share compounds—especially for software adoption. So are regulations, which, in some instances, are a cynical moat-digging campaign. In the United States, the consolidation of health-care systems is a model for efficient scale moats: a rash of regional acquisitions.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 91

Launch Product Contact Follow-up 91

ConversionXL

JULY 10, 2019

how video habits vary by age, gender, or region). This article collates 22 statistics about mobile payments from 13 sources, covering security, users, market share, and global statistics. This article looked at video viewing habits of people globally, from teenagers to seniors. No extra statistics. Why did it succeed?

Technique 125

Technique Promote Presentation Education 125

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

MARCH 22, 2012

If you don't perform competitive keyword research, two things may happen: you could end up targeting keywords that don't actually help you capture any competitive market share, or you miss important search terms your competitors are targeting but that you forgot to include in your keyword arsenal.

CTR 67

CTR Click Through Rate Territory Up-sell 67

Heinz Marketing

AUGUST 28, 2023

Consider your strategy as the map to navigate uncharted or challenging territory. Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Target Audience : Determine who their primary target audience is.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

SEPTEMBER 27, 2016

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Real Estate 76

Real Estate Territory Represent Up-sell 76

Hubspot

APRIL 15, 2020

software updates on a monthly basis, meaning agencies using the software are provided with up-to-date planning tools to run and organize their campaigns. Fun Fact: Nielsen is considered to be the first company to offer market research and is responsible for the term "market share.". It has an average of 3.1 MRI-Simmons.

Territory 95

Territory Promote CRM Campaign 95

Hubspot

NOVEMBER 30, 2012

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Even if your company is marketing to other regional companies, consider their global customers as if they were your own. 5) Pearse Trust.

Territory 78

Territory Trust Consult Drivers/motivators 78

Pointclear

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it.

Objectives and Key Results 45

Objectives and Key Results Commission Pipeline Cold Call 45

The Lost Book of Sales

JULY 12, 2021

And by focusing our entire might on such a small territory, we greatly increase our odds of immediate success. Being sales vs. market driven when crossing the chasm We do not have, nor are we willing to adopt, any discipline that would ever require us to stop pursuing any sale at any time for any reason.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52