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The best deployment model for martech genAI

Martech

The decentralized model helps ideas mature before integrating them into production using the centralized model. Pack: The art of scaling With the customer problem clearly defined, the next step is to explore relevant genAI solutions to achieve product-market fit. Hack, pack and/or stack?

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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Here’s how we’ve done it.

Product 151
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142
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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. For others, an MVP will include storefront, product search, payments, and order management. Get your teams’ input and research best practices for product detail pages, cart, and the checkout flow. What is an MVP in ecommerce?

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How to Launch on Product Hunt for Extra Revenue

Sales Hacker

This happened largely thanks to our launches on Product Hunt, a community to share and discover the next “big things” in tech. The platform curates a list of the best products and startups that people haven’t heard of yet. If you successfully launch on Product Hunt, you can get new subscribers, partners, and customers.

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The ROI of personalized experiences: Content measurements

Martech

As a marketer, you’ve undoubtedly asked this question and as a customer, you’ve been asked a million times, “How did you hear about our product or service?”. Resources to manage multiple variations of campaigns, offers and experiences. That doesn’t mean, however, that each of the six channels they were reached on had no effect.

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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

With a great name and an effective tagline, prospects will remember your brand's uniqueness, mission, or what types of products you offer. Then, when they're looking for a product in your industry or space, they might think of your brand's name and catchy tagline. 7 Australian Companies With Great Taglines.