How to make PPC work for SMBs
Search Engine Land
JANUARY 23, 2024
However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Localized geo-targeting Start by targeting your core service areas or a specific region. SMBs with a tCPA of $50 likely aren’t able to set one campaign to spend $500/day.
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