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How Canva is approaching B2B customers with AI-powered tools

Martech

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

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3 ways marketing automation drives cross-functional alignment

Martech

Marketing automation platforms (MAPs) save time by automating campaign processes. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Business email address Subscribe Processing. Register for The MarTech Conference here.

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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

For example, rather than investing in one huge advertising campaign, promotional offer, or generic email, they are using data to tailor marketing messages to individual fans. Team up with Salesforce for a 360-degree view of the customer Teamwork goes beyond the court for the Fever.

Gaming 104
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4 keys to SEO and PPC collaboration in 2024

Search Engine Land

This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Business email address Subscribe Processing. Get the daily newsletter search marketers rely on. See terms.

Teamwork 110
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The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact

Heinz Marketing

By pinpointing the pain points throughout customer interactions, we can simplify our processes, provide relevant support, and even proactively address potential issues to remove points of friction. They can craft targeted campaigns that attract high-quality leads, the lifeblood of any sales funnel.

Growth 110
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What is the sales and operations planning process?

PandaDoc

The sales and operations planning process should guide your inventory-related decisions, and it should help you develop better relationships with your customers, but “should” can only take you so far on its own. What is the common S&OP process flow? You need to know you can afford a campaign before you launch it.

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How to build customer trust through data privacy and security

Martech

Dig deeper: Cybersecurity for marketers: Teamwork is key to protect data Prioritize data protection How many times have you accepted a privacy agreement without actually reading it? The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns. In your inbox.

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