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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit. Download the Ultimate Black Friday Checklist today and take the first step toward your most successful campaign yet!

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6 tips for creating a winning email marketing calendar

Martech

Optimize your timing When it comes to your calendar, the further ahead you plan, the better. Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. The big bonus?

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? For example, during the pre-purchase phase, affiliate partners can support your campaigns to: Draw consumers to your website. Increase brand loyalty through their ongoing promotion.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 101
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How to Create an Email Drip Campaign in 6 Simple Steps

ConversionXL

An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval. You can automate drip email campaigns with autoresponder software (e.g. Email drip campaigns can achieve many things: Build relationships with leads; Grow sales; Increase customer retention. Something else?

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How To Elevate Your Business With Video Marketing

Sales Pop!

Define Your Goals Before you start the video production process, it is crucial to thoroughly define your goals and objectives for your video marketing campaign. This will enable you to develop effective strategies that align with your goals, resulting in a successful video marketing campaign.

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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141