Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. This particular example is about email, but you can apply the same principles to other campaigns. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

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Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 131

Campaign Conversion Clients Technology 131

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Integrating product scoring into your marketing strategy: A step-by-step guide Incorporating product scoring into your marketing strategy is a step toward more precise and effective Shopping campaigns.

Campaign 125

Campaign Profit margin Product Construction 125

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. For me, at least, that would be bad.

Campaign 116

Campaign Non-Profits Technology Technology 116

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. These technologies are particularly adept at routine task automation, such as appointment scheduling and basic inquiries, and even providing the right product recommendations.

Campaign 131

Campaign A/B testing Objectives and Key Results Appointment 131

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., Campaign management software helps keep stakeholders organized.

Campaign 117

Campaign Assembly Line Launch Government 117

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. For me, at least, that would be bad.

Campaign 109

Campaign Non-Profits Technology Technology 109

Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Why we care. Next steps.

Campaign 135

Campaign Engineering Technology Technology 135

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic. Register for The MarTech Conference here.

Technology 98

Technology Technology Intrinsic Pipeline 98

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. vcita , is adding BizAI to its SMB-focused technology platform for SMBs. The post This week’s AI-powered marketing technology releases appeared first on MarTech. ” Get MarTech!

Technology 98

Technology Technology Campaign Launch 98

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact. Get MarTech! In your inbox.

Technology 98

Technology Technology E-commerce Campaign 98

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns. As a result, more and more AI-powered solutions are being announced every day.

Technology 102

Technology Technology Retail Campaign 102

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 84

Campaign B2B Objectives and Key Results Represent 84

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? The post Executing a TikTok campaign: Best of the Bot appeared first on MarTech. Updated answer: Certainly!

Campaign 111

Campaign Entertainment Niche Angle 111

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Google’s integration of generative AI into its ad business offers the potential for increased creativity and sophistication in ad campaigns. How it works.

Campaign 108

Campaign Presentation Technology Technology 108

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Why we care. Get MarTech!

Campaign 106

Campaign Engineering Technology Technology 106

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Technology used. Technology used. Technology used. It was a great question. Immerse yourselves.

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Campaign Gaming Education Technology 126

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Rapid technology growth. Technology is growing at a rapid pace, and this is making a big impact on the way we consume media. Steps to build a disruptive marketing campaign.

Campaign 127

Campaign Technique Drivers/motivators Construction 127

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 117

Technology Technology Objectives and Key Results Strategize 117

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

Campaign 98

Campaign Launch Contact Engineering 98

Search Engine Land

MARCH 16, 2023

Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. Advantage+ shopping campaigns: The lowdown Advantage+ shopping campaigns use automation to streamline and optimize ad delivery.

Campaign 100

Campaign Technology Technology Engineering 100

Martech

APRIL 19, 2022

A clean room is a type of privacy-enhancing technology (PET). The clean room in the Roku platform is built on top of Snowflake’s Media Data Cloud technologies. Clean rooms show that this is a problem for technology to solve. The post Roku announces clean room for streaming campaigns appeared first on MarTech.

Campaign 110

Campaign Technology Technology Conversion 110

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. A campaign can have a positive or negative outcome and have intended and unintended consequences.

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Campaign Promote Sports Pitch 121

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 98

Campaign Launch Drivers/motivators Promote 98

Martech

FEBRUARY 7, 2023

First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Holub’s AI startup Vidora was acquired by mParticle in 2022. Get MarTech!

Campaign 143

Campaign Promote Launch Technology 143

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Disconnected customer experiences.

Campaign 143

Campaign Customers Consult Technology 143

Martech

JULY 13, 2023

However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on MarTech. The solution is simple: live where your data lives.

Campaign 98

Campaign Engineering Technology Technology 98

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

SEPTEMBER 28, 2021

If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. More from the MarTech Conference >> ABM as a campaign. Didner suggests that in order for marketing teams to activate their creativity in support of sales they should think of ABM in terms of campaigns. “As

Campaign 110

Campaign Objectives and Key Results Customers B2B 110

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 82

Campaign Assembly Line Launch Government 82

Search Engine Land

AUGUST 18, 2023

Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. Among these tasks are: Market and keyword research and keyword list segmentation for content campaigns. Automated A/B testing of content in ads, landing pages, and other campaigns.

Technology 98

Technology Technology Process Objectives and Key Results 98

Search Engine Land

APRIL 4, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. Yes, this sophisticated technology has limits, and it has the potential for misuse and for creating misinformation. That’s essentially what we do at Adthena. How does Adthena use ChatGPT?

Campaign 100

Campaign CTR Click Through Rate Construction 100

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. But creating high-quality marketing campaigns goes beyond a polished digital presentation. This is particularly difficult for brands seeking to adapt to a digital-first world. “A

Campaign 129

Campaign Education Presentation Technology 129

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Technology 121

Technology Technology Sports Pitch 121

Search Engine Land

JULY 13, 2023

However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on Search Engine Land. The solution is simple: live where your data lives.

Campaign 98

Campaign Engineering Technology Technology 98