Search Engine Land

DECEMBER 27, 2023

And the news and updates kept coming, day after day, week after week and month after month. And the news and updates kept coming, day after day, week after week and month after month. Here’s our look back at the biggest SEO news and updates of 2023. The year 2023 was unlike any other I’ve seen in SEO and Search.

Engineering 122

Engineering Follow-up Launch Start-ups 122

Accent Technologies

AUGUST 28, 2023

Harnessing AI Brilliance for Unmatched Content Excellence In the digital landscape, a multitude of content tools vie for attention. Yet, while consumer AI offers broad solutions, it's the specialized prowess of Enterprise ChatGPT that truly caters to businesses. Would you buy a solution that doesn't work 79% of the time?

Technique 52

Technique Trust Follow-up Start-ups 52

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

Objectives and Key Results 77

Objectives and Key Results Consult Engineering Technology 77

Search Engine Land

NOVEMBER 22, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. Please create a concise, impactful and engaging Facebook post for Dublin Rocks & Minerals to let their followers know that they have a one-off opportunity this Black Friday to buy your crystals with a 30% discount for a limited time only.

Promote 110

Promote Retail Engineering Price 110

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Avoid this by being clear on the digital value exchange you’re offering your customers. Instead, marketers need to send better emails.

B2C 102

B2C Promote Start-ups B2B 102

Search Engine Land

MARCH 10, 2023

Social media is needed to discover new things while search is used in the final steps of the customer journey. You have to discover something new outside of search first to take an interest in it and finally search for it. Once people buy, the conversion or sale often gets attributed to search. Publishers.

Real Estate 100

Real Estate Government Engineering User Experience 100

Search Engine Land

NOVEMBER 15, 2023

The world is drowning in digital content. Many digital experiences lack a content strategy that delivers the right information to the right audience at the right time. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks.

Niche 107

Niche Clients Engineering Quota 107

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 121

Retail X-functional Launch Non-Profits 121

Martech

MARCH 18, 2024

ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. How do you do this?

B2B 114

B2B Legal Strategize Follow-up 114

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . As we begin a new year of marketing, we must step out on the right foot and shift our mindset. Search trends: Experience and relevancy.

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

Heinz Marketing

FEBRUARY 15, 2023

I tested ChatGPT to see what the tool comes up with and how it compares to our understanding of the market. Here’s what I asked ChatGPT: What are some key CMO struggles for marketing in the healthcare sector? CMOs must find ways to stay ahead of the curve and embrace new technologies to remain relevant and competitive.

Healthcare 105

Healthcare Hospitality Appointment B2B 105

Search Engine Land

JULY 6, 2023

This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era. My teacher emphasized that the more detailed and accurate this mental representation was, the better equipped I would be to tackle new problems. The transition from “search engine 2.0”

Objectives and Key Results 102

Objectives and Key Results Engineering Niche Technique 102

Search Engine Land

MARCH 13, 2023

The good news is most conscientious website administrators, SEOs, and marketing teams are already doing what they need to and developing E-E-A-T right now. Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. We know that E-A-T was already of high importance.

Electricity 99

Electricity Trust Engineering Consult 99