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How AI is reshaping the content creator industry

Search Engine Land

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates.

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The biggest email newsletter mistake B2B companies keep making

Martech

Articles introducing your new hires, discussing closed contracts, sharing news of awards won or announcing new partnerships even if they are technically editorial and not promotional dont provide value without a purchase. We also saw an unsubscribe rate 41% higher than the median. They were wrong.

B2B 119
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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

This means using contractions, asking questions, and using simple, straightforward language. This might include tracking open and click-through rates for emails, engagement rates for social media posts, and conversion rates for landing pages. One of the most important metrics is the response rate.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

I managed to iron out lots of communication issues that were limiting conversions, such as offering a ‘pack of music contracts’ in the deal. Some musicians thought this meant they were buying pre-signed contracts with record labels. In actual fact, they were just getting a compilation of music contract templates.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Influencers who manage their own partnerships will have varying levels of experience and expectations regarding compensation and contract terms. Rather than specifying a budget right off the bat, give the creator the opportunity to provide their rates and, if needed, negotiate from there. Be prepared for negotiation.

Niche 137
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What is customer engagement? Strategies and best practices to know

Highspot

They sense that they are part of something more than a contract. When emotional engagement is strong—ideally through content personalization— churn is low, and brand allegiance grows among existing and new customers. “Plus, when clients are engaged, they feel a connection with the brand,” the guide continues.

GTM 52
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Call To Action In Writing: 7 Powerful Examples

ConversionXL

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. Am I locked into a contract?