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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2024–May 31, 2024): Gemini launched on Dec.

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AI-powered martech news and releases: July 25

Martech

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

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Microsoft is about to change how Copilot ads appear and trigger

Search Engine Land

” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser. Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. New Copilot ad experience. Fewer ad annotations and extensions will appear. What it looks like.

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The small B2B marketing team’s guide to ABM

Martech

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP).

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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How AI is advancing advertising and changing consumer engagement

Search Engine Land

“Now, we’re in a situation where search through AI, through these new conversational capabilities, can actually not only understand a very complex query but can give us a meaningful reply that actually answers what we’re looking for. He shared an example – a picture of a rocket launch.