Remove Click Through Rate Remove Education Remove Lead generation
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Video content : Producing videos to educate, entertain or inform your audience.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Lead generation : Attract potential customers and grow your audience. Sales : Drive conversions and revenue through your video content. Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. Shows how well your content resonates.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Rule #3 – In LinkedIn Groups, Stick to Educational Content and Comments By their very nature, groups appear to be prime social sales hunting grounds. The more you keep your shares educational, and the more you comment on others’ shares, the more you’ll develop the referral network you’re hoping for. If you need a code, message me.”

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YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

In 2025, getting pushed through YouTube recommendation system is crucial for long-term growth, engagement, and lead generation, while keyword search optimization is useful for initial traction and credibility in topics very relevant to your audience. Titles are action-oriented and punchy.

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LinkedIn: The marketer’s guide

Martech

higher click-through rate than single-image ads. Behaviors: Website visitors, lead generation forms and event attendance. Source: LinkedIn Accelerate campaigns LinkedIn Accelerate is a specialized campaign type designed to drive specific business outcomes, such as lead generation or website visits.

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The biggest email newsletter mistake B2B companies keep making

Martech

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. We also saw an unsubscribe rate 41% higher than the median. They were wrong. There are several different ways to advance business goals.

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How data-driven email nurturing transforms the B2B sales funnel

Martech

For example, CRM platforms like Salesforce, when paired with automation tools, create transparency around which leads are ready for sales and which need further nurturing. Better engagement and conversions Personalized nurturing journeys powered by accurate data improve open and click-through rates. Processing.

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