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AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

Sales Pop!

How to Track SEO Performance in AI-Driven Podcast Strategies Podcast-Specific SEO Metrics To evaluate the effectiveness of SEO for podcast recommendations, focus on these KPIs: Impressions and Clicks from Podcast Platforms: Analyze impressions and click-through rates (CTR) from platforms like Spotify and Apple Podcasts.

Niche 246
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Drive ecommerce growth with proven personalization strategies by Edna Chavira

Martech

Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. You can sign up here.

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TikTok ad spend growth slows amid ban talks

Search Engine Land

Click-through rates increased 27% in April compared to March. Despite the uncertainty that the potential ban brings and some slow growth, the platform still shows strong engagement metrics, which advertisers should keep considering in their media mix. CPMs for upper-funnel metrics were up 15% year-to-date at one agency.

Growth 80
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). Processing.

B2B 128
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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

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Drive ecommerce growth with proven personalization strategies by Edna Chavira

Search Engine Land

Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

High click-through rates. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. Their CTR often exceeds that of more familiar emails.

Growth 85