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SEO topic clusters: How to create, measure and analyze

Search Engine Land

Sometimes called content siloing , this approach involves creating a central main content page (pillar page) and connecting it with related subtopic pages through strategic linking. With topic clusters, you can build a network of interconnected content that showcases your expertise and authority in a specific subject.

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

It’s not merely tactical; it holds strategic value too by identifying market gaps ripe for innovative campaign approaches from marketers willing to take risks while maintaining focus on achieving high click-through rates and conversions. Dive into the competitive world of Google Ads.

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The Salesperson's Guide to Pattern Interrupt

Hubspot

Salespeople can use this same technique to direct a prospect's behavior, change the momentum of a conversation, and engage people more effectively. While this method of pattern interrupt is helpful for breaking lifelong habits, salespeople need techniques that are more immediate and impactful to make prospects receptive to a pitch.

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The Plain English Guide to Return on Ad Spend (ROAS)

Hubspot

Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI. By tracking performance, you can improve and iterate on your marketing techniques. In the YouTube video below, HubSpot details how to determine ad spend by understanding the bidding system used by ad networks.

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How to integrate user-generated content into your SEO strategy

Search Engine Land

If a user creates UGC for your brand, they likely have an affinity for you, and these techniques would likely be well-received. You should encourage customers to leave reviews and ratings and then use structured data markup to display star ratings in search results as you look to improve your click-through rates.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email click-through rates? What is your average landing page conversion rate? To learn more about how to use any of these above techniques, read our comprehensive post on using data in your marketing content. Establish data benchmarks. Leverage A/B testing.

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What Is Sales Collateral? (With Examples)

The 5% Institute

They outline key talking points, objections handling techniques, and effective closing strategies. They facilitate networking and serve as a reminder for potential clients. Engagement metrics: Track the time spent on collateral, click-through rates, and downloads.