Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

SaaStr

OCTOBER 4, 2024

They really wanted people to build around them, so they asked Andrew, “How can we help promote? ” Finding Your ICP + Niche Shopify is a much different company today than it was when Klaviyo found them. click-through rate, they are a hero for driving actual revenue. But now we do, right?

E-commerce 124

E-commerce Product Customers Niche 124

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Strike a balance between informational and promotional content.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

NOVEMBER 1, 2023

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Consider creating localized blog content or landing pages to capture niche local audiences. Start with keyword research to find effective local keywords.

Sports 113

Sports Angle Click Through Rate Engineering 113

ConversionXL

AUGUST 25, 2020

Right now… Facebook Messenger is growing at a rate of 600K new users per day. Facebook Messenger ads are incredibly cheap for most niches. Though individual results vary, but compared to email, my Facebook Messenger messages regularly achieve… 5X higher open rates; 8X higher click-through rates; 3.5X

Click Through Rate 80

Click Through Rate Non-Profits Promote Cross-sell 80

Hubspot

OCTOBER 29, 2019

Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. On the other hand, if you're building an email list, you might track the number of subscribers, plus your open and click-through rates. Do you want to promote a certain content offer ?

Promote 101

Promote Click Through Rate Start-ups Engineering 101

Hubspot

FEBRUARY 23, 2012

You can still promote the same blog posts, offers, and product information, but you need to say it differently for each platform. In fact, tweets between 120 and 130 characters have the highest click-through rates. In fact, tweeting more than once per hour can actually decrease your link click-through rate by over 200%.

Click Through Rate 78

Click Through Rate Customers Niche Follow-up 78

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? Distribution Channels: Choose the platforms where you’ll publish and promote your content. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

ConversionXL

NOVEMBER 28, 2022

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. million two-second views, and a click-through rate of 17.74%.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

JUNE 10, 2015

This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. The Bad: Don’t expect a high click-through-rate for your ad here. You can view the MarketShare case study here. 2) Twitter.

Networking 78

Networking Click Through Rate A/B testing Niche 78

Search Engine Land

MAY 13, 2024

Promote on social media Social media is one of the most popular distribution channels for B2B content. Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Search Engine Land

NOVEMBER 17, 2023

This can be huge within niche publications that discuss the activities of influencers and content creators within your industry. You should encourage customers to leave reviews and ratings and then use structured data markup to display star ratings in search results as you look to improve your click-through rates.

Engineering 105

Engineering Trust Click Through Rate Promote 105

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). What is the conversion rate of email marketing?

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

FEBRUARY 27, 2019

Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Spotlight ads promote a special offering and use LinkedIn profile data to personalize each ad. Job ads promote open jobs and use LinkedIn profile data to personalize each ad. Look at each campaign click-through rate.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Sales Hacker

JULY 15, 2021

It’s the potential number of people who could see your promotion. Clicks: Clicks mean the exact number of people who click your ad after seeing it. Unlike impressions which are based on likelihood, clicks are action-based. Under B2B, you can drill down to niche-specific tools. Address them for a higher ROI.

Objectives and Key Results 117

Objectives and Key Results Profit margin Contract Campaign 117

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Catering your marketing and promotional efforts to reach a new type of customer. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

AUGUST 21, 2018

Marketing refers to a wide range of activities that promote and advocate for a brand, so the term “marketing trends” is pretty vague. Unlike traditional advertising, which is designed to interrupt and stand out, native advertising is designed to blend in and promote your brand to a new audience. It is the internet, of course.

Follow-up 101

Follow-up Niche Legal Represent 101

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Promotes the company’s value proposition of saving money. And why do businesses promote themselves online? However, not everyone felt that any presence of commercial promotion online would count as spam.

Engineering 121

Engineering Niche Promote Up-sell 121

Search Engine Land

APRIL 24, 2024

LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions.

Objectives and Key Results 89

Objectives and Key Results Healthcare Campaign Lead generation 89

Hubspot

JULY 1, 2020

It's a great idea to test LinkedIn Ads for promoting — your brand, event, or job listing. LinkedIn's marketing team uses social testing for content and event promotion, as well as account-based marketing. In the past, I've run tests for CTA buttons, images, headline copy, body text, and landing page layout through social media.

A/B testing 101

A/B testing Campaign CRM Promote 101

Hubspot

AUGUST 20, 2012

Make sure you use a broad label that covers a general industry instead of a niche one (e.g. Once you have this field added to the forms on your landing pages, start collecting your data by promoting your landing pages and generating new leads and conversions! for us, we use "marketing" instead of "marketing software").

Click Through Rate 77

Click Through Rate CRM Niche Start-ups 77

Search Engine Land

APRIL 30, 2024

Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Take your ad through two passes to make sure your headlines are: Uniquely appeal to your target audience. It’s a common misconception: “An ad’s only job is to get clicked. However, this ad should target a more niche market.

CTR 97

CTR Real Estate Legal Clients 97

ConversionXL

AUGUST 11, 2021

On the flip-side, if a tactic such as including sponsors in five email newsletters generated more click-throughs than expected, you could double down on that offer in future sponsorships in the same niche. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Hubspot

MAY 26, 2011

Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience. Click-through rates and time spent on the site goes way up. If an article gets a lot of good feedback and the community loves it, they'll promote the article to the main blog.

Consult 78

Consult Click Through Rate Networking Niche 78

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). Click-through rate. The ratio of users who click on a specific link compared to the total number of users who view the content (e.g. Learn everything you need to know and more about click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

MARCH 21, 2017

At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. But in the past, it’s been done pretty transparently through advertising in the form of a spokesman. Click Through Rate. What Is Influencer Marketing? Cost per Lead.

B2C 78

B2C Trust X-functional Pitch 78

Lead Fuze

MAY 27, 2023

To truly understand what makes each client tick (and click), dig deeper into their specific niche market needs by researching trends within their industries. Create Engaging Thumbnails: An eye-catching thumbnail can make all the difference when it comes to click-through rates. Tailor your services accordingly.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Search Engine Land

AUGUST 28, 2024

They can cause bigger changes in search volumes, click-through rates and conversion patterns. The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. ” “Achieve a 20% higher click-through rate for our Back-to-School ads in August.”

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

ClickFunnels

JANUARY 26, 2022

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. Which niche do you have the potential to dominate? When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246

Niche Click Through Rate Sales A/B testing 246

ClickFunnels

JANUARY 30, 2022

If there’s anywhere users are going to be talking about your podcast, beyond niche forums, it’s going to be on Facebook. Although Facebook ads have been blasted by some for low click-through rates, consider the fact that your podcast isn’t selling anything on its own.

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Sales Hacker

FEBRUARY 24, 2025

Engaging thumbnails and titles: They design compelling thumbnails and craft intriguing titles to attract viewers and increase click-through rates. Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value.

B2B 81

B2B GTM Cross-sell Education 81

Hubspot

SEPTEMBER 4, 2019

You can find them by researching articles that are related to the content you're promoting and already have a "Read more" section. Oftentimes, bloggers and journalists are bombarded with emails pitching them information that is too promotional and doesn't add value to their readers. Reach Out to Journalists.

A/B testing 101

A/B testing Pitch Referrals Niche 101

ConversionXL

APRIL 3, 2019

Scientific journals have a 70% rejection rate—very little makes it out. When something reaches publication, press releases focus on promotion, not accuracy. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Martech

OCTOBER 18, 2024

Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. higher click-through rate than single-image ads. Be interested and interesting.

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Salesforce

APRIL 21, 2025

This page acts as a hub for your brand where you can share updates, engage with customers, and promote products or services. Events: Events feature helps promote upcoming activities such as workshops and product launches directly on the platform. Groups: Facebook Groups offer a way to build community around your business.

Promote 59

Promote Networking Launch Service 59

Salesforce

APRIL 28, 2025

Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience. Click-through rates : See how many people are clicking on links in your bio, Stories, or ads to assess their interest in your offers. Run contests or giveaways : Everyone loves free stuff.

CRM 59

CRM Follow-up Contract Trust 59