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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. Real Estate Marketing Ideas.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers. It’s the landing page’s job to convert.”

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How to write a meta description that gets clicks

Search Engine Land

Is it an informational page about a product? Is it an ecommerce page where you can buy a product directly from? Such details can differentiate this page from others while enticing users to click. That’s not a lot of real estate to make a strong impression, but it’s definitely enough.

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AI for SEO content creation: 5 real-world examples

Search Engine Land

Estimated AI-written articles : 213 Bankrate is a huge affiliate website that focuses on providing personal finance advice on products and services from credit cards to savings, home buying and personal loans. The site has built its reputation as a trustworthy media outlet by reviewing products and publishing opinions and news on tech. “If

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How to Leverage Thank-You Page Real Estate for Better Marketing

Hubspot

In fact, Econsultancy reports that emails with social sharing options generate 30% higher click-through rates -- and that click-through rate increases to 55% higher with 3 or more social sharing options. On some of our thank-you pages, we use the real estate for a survey to ask leads that very question.

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This day in search marketing history: January 19

Search Engine Land

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.