article thumbnail

9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. Real Estate Marketing Ideas.

article thumbnail

Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Industries with the highest conversion rates: Animals and Pets : 13.41% Physicians and Surgeons: 13.12% Automotive Repair, Service, and Parts: 12.61%. Why we care.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Your TAM is much larger than the segment of the market that will actually choose your company, and it’s certainly larger than you’d want to target in terms of pay-per-click costs. The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve.

CTR 94
article thumbnail

How to create local business content that converts

Search Engine Land

From tech to automotive, legal, home services, healthcare and everything in between, forums are gaining popularity. But neither is the first visit to your home page, that one Facebook post or a real estate listing feed. Investments as large as real estate and many home service offerings rarely convert on the first click.

article thumbnail

Email Marketing For Real Estate Agents – 8 Effective Strategies

ClickFunnels

The post Email Marketing For Real Estate Agents – 8 Effective Strategies appeared first on ClickFunnels. It’s been estimated that 87% of real estate agents don’t succeed at building a sustainable business out of their expertise. Should Real Estate Agents Use Email Marketing?

article thumbnail

AI for SEO content creation: 5 real-world examples

Search Engine Land

Estimated AI-written articles : 213 Bankrate is a huge affiliate website that focuses on providing personal finance advice on products and services from credit cards to savings, home buying and personal loans. Bankrate Monthly visits : 20 million Model : AI-written content with human editing and fact-checking.

article thumbnail

How to Leverage Thank-You Page Real Estate for Better Marketing

Hubspot

In fact, Econsultancy reports that emails with social sharing options generate 30% higher click-through rates -- and that click-through rate increases to 55% higher with 3 or more social sharing options. On some of our thank-you pages, we use the real estate for a survey to ask leads that very question.