Remove Click Through Rate Remove Referrals Remove Service
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. For each tactic, list KPIs and how to improve them.

B2B 124
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Mastering AI in search: Best practices and future trends

Search Engine Land

Though there are tools offering similar services, the undeniable popularity of ChatGPT as a household name created urgency and big questions: Could an AI chatbot replace an old-school Google search? Note : Referral traffic from ChatGPT can be tracked in Google Analytics, providing a partial solution.

CTR 88
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The biggest email newsletter mistake B2B companies keep making

Martech

Typically, the only difference is an ad for their service included in the prospect version. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. Performance has been good. They were wrong.

B2B 120
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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Think of next-best-action recommendations or predictive customer service. Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners?

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3 Core Sales Support Services Your Agency Needs To Offer

Hubspot

Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. In fact, sales enablement services are often so effective, agencies are able to increase client retainers. 3 Sales Support Services to Offer Clients.

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Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

Outbound Sales Statistics Cold Email Cold Call Follow-up Inbound Sales Statistics Organic Lead Statistics Lead Nurturing Statistics Sales Prospecting Sales Cycle Sales Closure Referral Sales Statistics Social Sales Statistics Sales Training Statistics. Improve your email open-rate by sending personalized cold emails with SalesHandy.

Product 131
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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Traffic performance (based on total views and visits , individual post performance , and by referral source ). Organic Click-Through Rate.