Remove Click Through Rate Remove Referrals Remove Up-sell
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? Forget cold calling as your only tool.

Closing 62
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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

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Why it’s time to reframe email from campaigns to conversations

Martech

Every day, it fills up with a river of generic or irrelevant messages. They respond to what your customer does (or doesn’t do), not what you want to sell. Timeliness : They are triggered at key moments (sign-up, browse, abandon, purchase), so they arrive just when needed. Where are the gaps? Build or improve that flow.

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What is customer engagement? Strategies and best practices to know

Highspot

Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. When emotional engagement is strong—ideally through content personalization— churn is low, and brand allegiance grows among existing and new customers.

GTM 52
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The biggest email newsletter mistake B2B companies keep making

Martech

Email: Business email address Sign me up! The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. We also saw an unsubscribe rate 41% higher than the median. Processing. They were wrong.

B2B 120
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Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot

These teams run analyses to see their business strengths, weaknesses, and differentiating factors, so they know how their offerings measure up. Independent Software Vendor (ISV) Partners build and sell apps that enhance our softwares capabilities. Email click-through rates reached 34.2%, compared to the 12% industry average.

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The New Rules of Brand Awareness in the AI Era

Sales Hacker

Gemini answers started showing up at the top of search results. Click-through rates dropped by 25%. Jobs-to-be-done format : Structure content to match what the user is trying to solve, not what youre trying to sell. Its how you show up in AI-powered search. Combine this with referral programs (e.g.,

GTM 92