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Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Search Engine Land

The results were compared using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA, as a proxy for scale reached (meaning that a particular metric or value is being used to estimate or represent the extent or level of impact achieved in a specific context.

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Microsoft Ads introduces faster and easier access to performance data

Search Engine Land

Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placements, messaging and targeting. Insights Navigator is currently an internal tool exclusively accessible to Microsoft Advertising representatives. Why we care. Accessibility.

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LinkedIn ads survey reveals humans, cities, and numbers increase performance

Search Engine Land

Notably, a 13% increase in click-through rate is observed with videos lasting between 15 and 30 seconds. A notable 17% increase in click-through rate has been observed when incorporating the brand logo within the initial two seconds of content. About the data. VidMob analyzed 16.7K ads and 83.6M

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. Perhaps podcasts represent another shift in the rising mobile marketplace , as more and more marketers continue to devise ways to reach their customers on-the-go. In other words, the podcasting bandwagon isn’t really a bandwagon at all.

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The Best Time to Send an Email (Research-Backed)

Hubspot

The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. Click-through rate. CTR reflects conversions through email. Click-to-open rate.

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Bing Chat data may never come to Bing Webmaster Tools

Search Engine Land

“Microsoft has nothing more to share on Bing Chat data in Bing Webmaster Tools at this time,” a Microsoft press representative told Search Engine Land today. I suspect that the click-through rates that Bing Chat would show site owners would be horribly low and Microsoft does not want that data to get out to the public.

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How to Use AI to Transform Your Email Marketing

Salesforce

By using AI, you increase your chances to understand and represent your customer’s preferences. In doing so, AI not only enhances customer experiences but also makes them inclusive, ensuring a diverse range of customer preferences are represented. It’s easier to target communication with segmented audiences.