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Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2

Search Engine Land

billion from its ad services in the second quarter of 2023. The retail giant’s solid performance sends a clear message that the digital ad industry is rebounding which should offer reassurance to hesitant marketers. Amazon generated $10.68 Why we care. Get the daily newsletter search marketers rely on. Earnings report.

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How True Classic uses post-purchase experiences to increase revenue

Martech

Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years.

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Search Engine Land

The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. Keyword targeting has long been the go-to approach for search advertising in retail media. The limitations of traditional keyword targeting. The potential of category-based targeting with keywords.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. What is B2C marketing automation?

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. Uncovering potential breakout product or service categories with social listening tools or Google Business insights. Analyze their keyword strategy and content quality.

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Everything You Need to Know About Digital Engagement

Salesforce

You may think an award-winning product or an innovative service with raving online reviews is enough. It certainly helps, but over 85% of customers say a company’s digital experience is just as necessary as its product or services — the highest it’s ever been. Take a clothing retailer, for example.

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How to optimize your free product listings in Google Shopping

Search Engine Land

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. Users traditionally access Google Shopping by clicking the “Shopping” tab on a results page.

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