Search Engine Land

AUGUST 19, 2024

With the emergence of AI, the roles of operations, client services, writers, SEO execs, account managers, SEO directors and tech SEOs could be significantly transformed or even replaced by AI agents, potentially reshaping the entire SEO industry. We already see a lot of customer service being outsourced to AI in every sector, so why not SEO?

Account management

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Running a campaign targeting enterprise clients? Pro tip : Use customer feedback to regularly update your content. This isnt just a sales problem, either.

CRM

Search Engine Land

JULY 25, 2024

Clients often judge SEO and paid search as independent channels. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized. Smarter spending and investment.

Campaign

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Contract

RingDNA

JUNE 15, 2025

Even a major B2C purchase, such as a new car, for example, is tiny compared to the capital that changes hands monthly in large B2B enterprise software or services businesses, where contracts are routinely in the six or seven figures. He felt that it put the clients at ease. Not exactly the pinnacle of strategic selling.

B2C

PandaDoc

JUNE 27, 2025

We all know customer relationships are vital to business success. It doesn’t matter if you’re a startup trying to get your first clients or an enterprise with thousands of contacts. A CRM (customer relationship management) system is key to keeping organized. A CRM is all about helping you work smarter, not harder.

CRM

Hubspot

AUGUST 27, 2024

Increased Conversions AI-powered pricing strategies can help increase online conversions from browsers to buyers by predicting what a customer will pay based on their previous purchasing behaviors. It is pivotal for modern businesses implementing AI pricing strategies to adapt their pricing in real time to maintain customer loyalty.

Price

Search Engine Land

JULY 22, 2024

Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. You want to meet the potential customer in their current mental state.) Look at the top counties and, ideally, ZIP codes your customers live in and segment out the top 30 to 100 or more if you can.

Niche

Salesforce

MARCH 13, 2025

The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This is why TAM is expressed as either the number of customers or as potential revenue. Learn more The importance of finding your TAM Your TAM indicates the size of an opportunity for revenue or new customers.

Minimum Viable Product

Hubspot

NOVEMBER 22, 2024

That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. In the context of using AI in sales , this means helping customers do their own research before interacting with a sales rep from your organization. Re-target churned customers.

Lead generation

Highspot

JUNE 19, 2025

Key takeaways Highly engaged customers tend to stay loyal to companies, spend more on their products and services, and become brand advocates. Sales, marketing, and customer support must collaborate and coordinate to deliver personalized, seamless experiences that foster trust. What is customer engagement?

GTM

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Paying attention to customer needs is an imperative part of revenue operations. Reduce your sales cycle and improve your close rate today with PandaDoc.

Legal

Martech

JULY 15, 2024

That is a major way our employers and clients measure our success, but there is more that we must accomplish to truly excel as individuals, teams and organizations. Contract When does the contract end? How much time is needed to decide how to renew or retire a contract? Here are some ideas about maturing a martech stack.

Contract

SaaStr

NOVEMBER 27, 2024

Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. For Mangomint, giving customers 3-6 weeks to onboard (vs 1-2) really takes the pressure off and produces better results. For Mangomint customers, this software is their operating system.

Appointment

Hubspot

JUNE 16, 2025

Pitching clients, negotiating partnerships, growing a network. The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” That's because their customers were CFOs and financial controllers who needed someone who spoke their language,” Wickett says. in deals across Fortune 500 clients.”

Objectives and Key Results

Salesforce

NOVEMBER 15, 2024

Here are a few of the most common paths SDRs may take: Account Executive: As the most popular next step in an SDR’s sales career, an Account Executive is responsible for building and maintaining relationships with clients to drive sales and achieve revenue targets. SDR or Sales Manager: The SDR Manager oversees and guides the SDR team.

Tradeshows

PandaDoc

JUNE 27, 2025

Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel. Effective sales enablement content directly supports your reps when making a sale, meaning they can deliver a smoother sales experience for the customer.

Objectives and Key Results

PandaDoc

MAY 2, 2025

Start with tiered and volume-based pricing that encourages bigger buys Tiered and volume-based pricing models work because they align your customers financial interests with your revenue goals. Its a simple psychological lever: customers are motivated by value. This tactic isnt just effective its proven.

Price

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. From the initial discovery email or phone call to the final contract negotiation conversation, they ensure every touchpoint adds value for the prospect.

Negotiate

Salesforce

OCTOBER 22, 2024

Pioneered in the 1990s by Jack Napoli, the MEDDIC framework transforms teams into sales powerhouses by delving deep into the elements of the customer buying experience. And by the end, you’ll know more about your customer than you have before. You’ll need to be prepared to accommodate your clients along the way.

E-commerce

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Customer support to address customer queries and ensure adoption.

Product

Highspot

APRIL 1, 2025

You can experiment with negotiation tactics and tackle tough conversations without worrying about peers or clients observing every misstep. What it looks like: Scrambling to make a quick call using competitor data and uncertain margins, all when a client expects an immediate answer.

Objectives and Key Results

Hubspot

NOVEMBER 12, 2024

Ravi VC , Founder of GoGLOBAL101, LLC , says, "After chasing a prospect for a year—something my bosses found amusing as they teased me for obsessively pursuing that one client—I eventually broke through. In the end, it became one of the biggest contracts we had ever secured at that time. "As Send a personalized video message.

Prospecting

PandaDoc

JUNE 2, 2025

Fortunately, sales teams dont need to invent a decision criteria that aligns with an established buying process or an ideal customer profile. Early in the conversation, sales reps focus on a clients measurable goals. Many established systems and frameworks already exist. MEDDIC is one such framework.

Objectives and Key Results

PandaDoc

JUNE 26, 2025

CRM systems are meant to help your teams manage customer relationships more effectively. CRM document management is all about organizing, storing, and managing customer-facing documents (think contracts, proposals, quotes, invoices, onboarding materials, etc.) So, what’s the answer? What is CRM document management? The result?

CRM

Highspot

JULY 3, 2025

Many buyers may value the autonomy and convenience of digital customer journeys. The reality, though, is that potential customers still require human interaction (and a lot of it) to make well-informed and timely decisions about B2B products and services. That said, your sales team continues to hold significant value to them.

B2B

Hubspot

DECEMBER 20, 2024

As a seller, you can use AI tools to assess both historical and real-time customer data to leverage dynamic pricing. AI can dynamically adjust pricing based on various factors such as customer segmentation, willingness to pay, and competitive landscape, suggests Valeria Gutowski , chief accounting officer at Enfusion.

Price

Salesforce

DECEMBER 20, 2024

When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity. For example, you can host personalized events to get face-time with customers. Ive seen this turn cold opportunities into clients. What is a B2B opportunity expert?

B2B

Martech

SEPTEMBER 26, 2024

PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities. Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide.

Territory

Hubspot

MARCH 6, 2025

After a few years, a happy client took me on full-time, and Ive been working in sales and marketing for other organizations ever since. Need your first customers? That enables you to win customers, attract investors, garner valuable media attention, and more. Essential Skills Entrepreneurs Need Source 1.

Cold Call

RingDNA

MARCH 26, 2025

The whole point of social sales is to get more data about potential customers so that you can spend more time talking to the right prospects and, more importantly, ensure that those conversations are successful. Sharing personal wins, sales tips, and customer success stories shows that you’re in the trenches, driving real results.

Closing

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Conceptual selling is a consultative approach that focuses on the clients needs and motivations rather than pushing product features.

Sell

Martech

FEBRUARY 7, 2025

Regardless of how we moved forward, they knew we had listened to their perspective strengthening our client-vendor relationship. Contract timing My team once negotiated a contract with a new vendor where timing was critical. It also signaled that we valued them as partners.

Contract

Salesforce

DECEMBER 3, 2024

This simple and flexible system takes the pressure off the client, laying the groundwork for a relationship based on trust. Let’s take a look at what it entails and how it can help you close deals and retain customers for the long haul. Setting an upfront contract: No, this isn’t a contract for a sale.

Sell

Salesforce

MARCH 19, 2025

Perfect for creating invoices that reflect professionalism and enhance client relationships. This makes it clear to your client who the invoice is from and provides all the necessary contact information in one place, so they know how to reach you if needed. Incomplete invoices can confuse clients and delay payments.

Finance

SaaStr

JUNE 12, 2025

” His real-world example is that when he gets a contract to review as the CBO of Perplexity in a buying role, he doesn’t immediately send it straight to legal anymore. Think enterprise security, custom integrations, and multi-year strategic partnerships. Have AI analyze every customer communication and call recording.

Legal

Sales Pop!

FEBRUARY 18, 2025

But its after the contract is signed and when the wedding day has ended that the real work begins. Ive consulted with many selling organizations on the topic of client retention and in so doing, Ive reworked a quote about personal relationships into a selling version. The post Customer for Life appeared first on SalesPOP!

Customers