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Empower Your Sales Team with a Strategic Enablement Function

Highspot

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. Taking up our cross-selling example again, a key behavior would be business reviews with all existing clients.

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Why agencies need to work closely with client RevOps teams

Martech

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Clients 105
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How to Take Your Strategic Customer Relationships to the Next Level with Lessons from Box and Certa (Video)

SaaStr

As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. Linda says, be agile, listen to your client’s needs, and be able to deliver on what you say you can deliver. And I think my guidance is really lean in and learn from those clients.

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Moving to Enterprise Sales {Part 2}: 5 Go-to-Market Prerequisites You Need to Succeed

Sales Hacker

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

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AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer

Heinz Marketing

Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. Must-Haves Before Implementing AI: Clear guidance for employees on what to input into ChatGPT and basic security protocols to protect client data, intellectual property, and proprietary information. Want to join us ?

B2B 113
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Why startups need more than just press releases

Martech

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 102
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GTM 60: 261% More Likely to Trust a Company When Their Founders are Posting on LinkedIn with Sam McKenna

Sales Hacker

She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years. Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales.

GTM 105