Omnicom’s Flywheel acquisition signals the start of a revolution
Martech
NOVEMBER 10, 2023
“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.
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