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“Just Give Me A Price” – How To Respond The Right Way

The 5% Institute

In this article, you’ll learn how to respond to the “Just give me a price” statement in a way that’s not pushy and won’t position you just as another commodity. This article is designed to help you if you’re in a service based business , and not purely a retail environment where you may sell products at a fixed price.

Price 144
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Report: Google Search CPC up 13% YoY; ad spend growth slowing

Search Engine Land

CPCs are up 40-50% for retailers in the past five years. The typical retail brand running Google search ads has seen its average CPC rise by 40-50% compared to five years ago. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser. Google Search. Report methodology.

Growth 113
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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

Price 117
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5 Pricing Strategies Every Sales Proposal Should Use

Lead Fuze

What is a Pricing Strategy? Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. You’re trying to win the client who tops all clients; you’ve been burning the midnight oil obsessing over every last detail: What is going to impress them?

Price 98
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Omnicom’s Flywheel acquisition signals the start of a revolution

Martech

Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Retail 101
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Meta’s new partnership with Amazon streamlines conversion process for advertisers

Search Engine Land

.” “ Better ads creative personalization : Meta will tailor an ad’s messaging and product page based on whether a user is a Prime member or not and alter additional information such as real-time pricing and shipping estimates.” ” How it works. ” Increased transaction fees. ” More conversions.

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The Ultimate Guide to Pricing Strategies

Hubspot

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

Price 96