Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. Marketing should not be a support function measured solely by campaign metrics.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Align closely with strategic objectives : Ensure the tools support broader business goals. Pull user logs for each tool.

Objectives and Key Results 124

Objectives and Key Results Strategize Technology Technology 124

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This results in wasted spend.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

SaaStr

JANUARY 8, 2025

That meant weekly business reviews, measuring it at each segment, the team level, the individual level, and looking at bookings to revenue conversion more closely. By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Veloxy

JULY 23, 2025

Below, we explore ways to boost sales in 2025, as the world evolves towards more automated systems, which often result in increased workloads. Similarly, inefficient handoff methods between different teams, such as marketing and field sales , can add many hours to every process, causing significant delays and resulting in lost customers.

Product 130

Product Objectives and Key Results Territory Sales 130

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Data-driven decision-making : By closely tracking performance metrics, you can make informed decisions about budget allocation, keyword targeting and ad copy optimization.

CTR 97

CTR Objectives and Key Results Click Through Rate Campaign 97

Search Engine Land

AUGUST 12, 2024

Some believe manual bidding is outdated and all bidding should be automatic or smart (conversion based). Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. When you can consistently get at least 60 conversions in a 30-day period, smart bidding does outperform manual bidding.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. This interconnectivity helps sales teams optimize their workflows and dedicate more time to what matters most: building customer relationships and closing deals. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple.

Product 130

Product CRM Price Objectives and Key Results 130

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. One of the things I learned during these conversations is there’s a lot of miscommunication and frustration between sales and marketing during the transition from one team to the other. Become an Opportunity Object expert. Efficiency.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Search Engine Land

SEPTEMBER 25, 2024

Here are the key points from their discussion. “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things. People are going to be conversing with Google search, asking it different ways, maybe using voice, maybe searching on Google Maps.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” For example: “Navigated procurement processes in enterprise SaaS, closing $1.2M Closing deals is great.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. But when coaching supports training, skill application soarsalong with results. But when coaching supports training, skill application soarsalong with results.

Objectives and Key Results 60

Objectives and Key Results Appointment Territory Technique 60

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Sales Gravy

JUNE 5, 2025

Your sales team just closed a $50K deal. They close more deals and grow revenue faster year-over-year. Marketing can be blind to the value propositions that are working for sales if they do not understand the sellers’ pitches and approach to closing deals. Marketing takes credit because the prospect downloaded three whitepapers.

Objectives and Key Results 54

Objectives and Key Results Objection handling Sell Pitch 54

PandaDoc

JUNE 27, 2025

But when it comes down to closing the deal, the content your reps are using is the most important piece that will make or break the sale. Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Hubspot

JULY 23, 2025

These journeys have generated 335 meetings, closed $287K in a startup from scratch, and helped drive $40 million in enterprise deals across multiple continents and industries. I’ve over 656,000 emails, making 11,519 cold calls, booking 335 meetings, and closing over $406,000 in new business in startup environments alone. They guide.

SQL 50

SQL Customers Cold Call Sales 50

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. Suppliers that simplify the buying process are 62% more likely to close sales for premium offerings compared to their competitors. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Steer clear of these nine shortcuts, or youll only create more work for yourself.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Martech

JANUARY 14, 2025

Control who can create CRM objects with new create permissions. With these insights, you can identify what drives conversions and refine your marketing strategies. This flexibility boosts productivity, helping teams achieve their prospecting goals and close more deals. Automate backup scheduling in HubSpot.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Hubspot

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. This is where you're going to ask them to attend a demo, or continue the conversation with an Account Executive, or take whatever next steps are part of your sales process.] Option 2: Objection I understand.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

PandaDoc

JULY 9, 2025

The key is understanding which methodology—or combination—fits your buyers, your product, and your team. It’s not just the steps in your sales pipeline ; it’s the philosophy and strategy behind how your reps engage prospects, qualify leads, uncover needs, and close deals. Sales methodologies can feel like a buzzword parade.

Objectives and Key Results 40

Objectives and Key Results Consult Education Sales 40

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships. What is Soft Skills Training?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Hubspot

JULY 22, 2025

Think of them as software-based team members built to handle repetitive, time-sensitive sales tasks at scale, freeing you up to focus on higher-value activities like selling, strategy, and closing deals. Gong Best for: Sales teams looking for conversation intelligence to improve coaching, call analysis, and follow-up processes.

Objectives and Key Results 59

Objectives and Key Results Price Follow-up CRM 59

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

PandaDoc

JUNE 6, 2025

It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and close deals. It’s usually used at the early stages of the sales cycle to begin conversations and gauge interest.

Pitch 52

Pitch Objectives and Key Results Cold Call Contract 52

Hubspot

JULY 18, 2025

In this piece, I’ll break down the difference between the two journeys, where they overlap, and how clarifying them can help you close deals faster and turn more customers into loyal advocates. Since then, mapping the buyer journey vs customer journey separately and designing content for each has become a core part of my strategy work.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Practicing this role-play scenario helps sales reps move past superficial answers and dig into what really matters to prospects in their sales conversations.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52