RingDNA

MARCH 26, 2025

In B2B sales, it often takes north of six contacts to close deals. But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes. According to sales expert Colleen Francis , a referred lead has a close rate of 50%! So how are top sales reps using LinkedIn to close deals?

Closing 62

Closing B2B Sell Referrals 62

Search Engine Land

AUGUST 20, 2024

Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Impressions, clicks, CTR and on-site user behavior should all be part of your reporting from GA4, Google Search Console and any other platforms you’re accessing. Covering topics pulled directly from audience feedback.

CTR 100

CTR Cross-sell Promote Presentation 100

Search Engine Land

AUGUST 13, 2024

Set clear goals and metrics Define what you want to achieve with your broad match keywords, whether it’s increased reach, improved CTR, or lower CPC. Monitor these metrics closely to assess the effectiveness of your broad match strategy.

CTR 100

CTR Campaign Niche Conversion 100

SaaStr

JULY 7, 2025

Proven S-Tier ROI: Real Case Studies Artisan AI: Immediate Pipeline Impact While Event is Still Live “We just closed our first deal from our SaaStr sponsorship (while it’s still happening), a $60k ARR deal. A lot of people are against conferences, but they are an exceptional channel for us. ROI, $47 cost per qualified lead (vs.

Pipeline 77

Pipeline CTR Contract Strategize 77

ConversionXL

AUGUST 20, 2019

Organic click-through rate (CTR) is declining across the board: The top position had a CTR of 38.7% Specifically, Google can understand closely related words as well as synonyms, which they often highlight in search results: Google bolds related terms—not just exact keyword matches—that relate to the query. in May 2014.

CTR 128

CTR Click Through Rate Strategize Follow-up 128

Search Engine Land

OCTOBER 2, 2024

Other times, they simply don’t have time to investigate closely enough. From a technical perspective, this concern aligns with how semantic SEO works – websites must focus on delivering closely related content. The findings were intriguing: most pages were assigned to both personas, indicating the content was closely aligned.

Clients 91

Clients CTR Conversion Closing 91

Search Engine Land

OCTOBER 11, 2023

If there is no AI overview for the query, the impact will be close to zero. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Like any SERP with many SERP features, the CTR is affected by their appearance and placement. This is a tricky one.

CTR 132

CTR Electricity Real Estate Angle 132

Search Engine Land

SEPTEMBER 28, 2023

Additionally, we examined Maximize Conversions against Maximize Conversion Value in 1,334 accounts due to their close association with smart bidding. Key findings from the study reveal: Broad vs. Exact Match : In most cases, exact match performed better in terms of CPC, CTR, CPA, ROAS, and conversion rate. The results.

CTR 119

CTR Click Through Rate Networking Campaign 119

Search Engine Land

FEBRUARY 1, 2024

Evaluating and optimizing ad groups boosts campaign relevance, improves Quality Scores, and enhances overall performance by aligning ad content closely with targeted keywords. By closely examining quality scores, you can pinpoint specific areas that require improvement. In turn, this can increase your quality score and expected CTR.

Campaign 125

Campaign CTR User Experience Conversion 125

Search Engine Land

JANUARY 18, 2024

.” Impact on CTR Once SGE is fully implemented, the group believes advertisers will see a substantial impact on click-through rates (CTR). Levy noted that his Google Ads representative has already started guiding him away from focusing on metrics like CTR.

CTR 113

CTR Click Through Rate Start-ups Represent 113

ConversionXL

SEPTEMBER 15, 2016

Is a CTR of 20% good or bad? Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR. So using CTR and quality scores is our way of incorporating that feedback into ad serving.

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

JULY 6, 2021

On the Pe:p show , AJ noted: “If you’re going to make $15,000 or more when you close a deal, LinkedIn ads make sense pretty much every time.”. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%. Carousel ads.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

SEPTEMBER 11, 2014

This is how closely the wording of your ads matches the keywords in your ad groups. Closely matching the offer and messaging on a landing page to the keywords that drove them there increases the possibility of conversion simply by immediately addressing the searcher’s desired outcome. Relevance of Ads to Keywords.

CTR 114

CTR Lead generation Electricity Service 114

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

Heinz Marketing

JUNE 26, 2020

At a minimum, I recommend monitoring lead>opportunity and opportunity>close won rate. If you do not have a way to track past performance, at Heinz Marketing, we use a conservative average to start: 5% lead to opportunity and 20% opportunity to closed-won. However, to sharpen your forecast, using your data is preferred.

Meeting 140

Meeting B2B CTR Campaign 140

Search Engine Land

JULY 27, 2023

We’ve also observed that the exact match type has become more lenient with “close variants.” Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. It was only slightly better in CTR than broad match, which isn’t really much of an endorsement.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

ConversionXL

NOVEMBER 22, 2022

Monitor traffic closely to spot patterns that can influence your marketing strategy. Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. Based on those figures, your CTR would be 50%. It’s a metric best used alongside others to track KPIs.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

MAY 22, 2014

Do the majority of people look at the page and close it right away? Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Using Google Webmaster Tools To Find High Impression, Low CTR Key Phrases.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

NOVEMBER 25, 2020

The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. It’d be great to say that a 10% CTR and 6 minute AVD will make you a million-subscriber channel, but you might just have a super engaged niche market without large growth potential. Clickbait is fraudulent.

CTR 129

CTR Entertainment Click Through Rate Education 129

ConversionXL

SEPTEMBER 24, 2020

Do most people look at the page and close it right away? impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. So far so good.

CTR 111

CTR Technique Profit margin Follow-up 111

Sales Hacker

NOVEMBER 11, 2019

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. LinkedIn ads not only have generated quality inbound leads that led me to pause the campaigns and put in more process, but with this first test, I even got enough interest to close our first major account from a LinkedIn Sidebar Ad.

Process 89

Process CTR Sell Cross-sell 89

Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR.

CTR 82

CTR Campaign Represent Click Through Rate 82

Search Engine Land

NOVEMBER 18, 2022

Even CTR can be a decent proxy metric to start with (as long as you react to high CTR/low conversion scenarios by optimizing the weak point in your funnel). Keep close tabs on industry news, particularly concerning platforms you haven't yet tested, that indicate any general downward cost trends making those platforms more viable. .

CTR 114

CTR Campaign B2B CRM 114

Hubspot

JANUARY 19, 2012

Watch this number closely. CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. Unique CTR. 20 Facebook Ad Metrics Marketers Should Know. Impressions.

CTR 78

CTR Click Through Rate Lead generation Conversion 78

Search Engine Land

MAY 5, 2023

A strong brand equals trust, likely improving your click-through rate (CTR). It should be no surprise that rank 1, Page 1 has the highest clicks with close to 25% CTR on mobile. The CTR drops rapidly by rank. When a page ranks number four, CTR is less than 10%. It pays to develop a strong presence in SERPs.

Trust 95

Trust CTR Non-Profits Click Through Rate 95

RingDNA

APRIL 11, 2025

Value: A close cousin to the “conversations per day” metric, reps that can’t keep prospects on the phone for longer than two minutes should be subject to further scrutiny by managers. Dials to Deal Ratio Key Question it Answers: How many dials does your team need to make to close its target deal number?

Quota 62

Quota Sales Pipeline Contact 62

Sales Pop!

NOVEMBER 1, 2024

Enhance Podcast Content for Long-Tail Keywords Most recommendations will prioritize content that closely matches user interests. Including high-quality, conversational keywords that align with your target audiences interests improves discoverability.

Niche 130

Niche CTR Click Through Rate Sales 130

Hubspot

JUNE 19, 2012

Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63 This translates to 1.93x the CTR for mobile Sponsored Stories than desktop Sponsored Stories -- and not at a huge cost. Spruce Media indicated to MediaPost that its testing with mobile-only Sponsored Stories have generated CTRs ranging from.8%

CTR 78

CTR Click Through Rate Campaign Launch 78

ConversionXL

JULY 7, 2020

Here’s another simple execution that got close to 200 clicks in 25 days: Keep in mind that both Pins were done in a couple of minutes and started driving traffic from the day they were posted. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Research Pinterest trends.

CTR 114

CTR Niche Objectives and Key Results Finance 114

Heinz Marketing

APRIL 18, 2023

For example, it’s easy to measure how many deals sales is closing, but it’s much harder to quantify the impact of a marketing campaign on a company’s bottom line. Vanity metrics like impressions and CTR only get you so far. You’re probably seeing a pattern by now.

CTR 105

CTR Drivers/motivators Campaign Consult 105

Search Engine Land

SEPTEMBER 1, 2023

So, based on the amount of SQLs, calculate how many leads might close and how much those contracts are worth, subtract operational costs, and then you’ve got the estimated gross revenue generated from SEO. And when you have those crucial resources, you’ll be able to generate results more quickly.

CTR 122

CTR X-functional Profit margin Contract 122

Search Engine Land

APRIL 5, 2023

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search.

CTR 92

CTR B2C B2B Clients 92

Search Engine Land

JANUARY 17, 2023

Google absolutely takes the physical closeness of the searcher into account when determining what results to show them, especially in local search. Confirmed by Google as ranking factors, these three signals determine the popularity and geographical closeness of a business along with how relevant it is to the specific search.

CTR 104

CTR User Experience Click Through Rate Closing 104

Hubspot

DECEMBER 5, 2011

Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. Click-Through Rate (CTR). But CTR can vary widely by the type of message sent. For that reason, it’s best to benchmark your CTRs according to the different types of emails you send.

CTR 77

CTR Click Through Rate Campaign Growth 77

Sales Hacker

JUNE 26, 2020

We managed to build a steady stream of incoming leads and increase closed deals by following three, basic principles: Open, direct communication. Furthermore, each customer’s motivation is different, so interviews shouldn’t stick too closely to a script. This is the stage where you either close the deal with the customer or not.

Referrals 131

Referrals CTR CRM Cross-sell 131

Search Engine Land

OCTOBER 13, 2023

” “The Google Ads system works best for everybody when the ads we show are relevant and closely match what customers are searching for.” Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. This has resulted in advertisers having to raise their bid 3.7

Price 116

Price CTR Click Through Rate Campaign 116

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. A: Export your keywords and work out your CTR averages. if I move from position 10 to position 9 I will receive 12 extra clicks based on site CTR averages?).

CTR 78

CTR Territory Follow-up Start-ups 78