Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 78

GTM Engineering Customers Cross-sell 78

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Vanta Your deal is almost closed, and all that’s left is the security review. improving questioning techniques can lead to a higher close rate).

GTM 112

GTM X-functional Pipeline Construction 112

Sales Hacker

MAY 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Metrics that once clashed, like MQLs vs. Closed Won, begin to move in sync.

GTM 103

GTM Cross-sell Pipeline Launch 103

Martech

SEPTEMBER 20, 2024

The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. Product-market fit. Platform-market fit.

GTM 112

GTM Product Cross-sell Profit margin 112

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 102

GTM Product Strategize Drivers/motivators 102

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 66

GTM Engineering Customers Cross-sell 66

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 83

GTM Territory Gaming Sales 83

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 109

GTM Real Estate Represent Territory 109

Sales Hacker

MAY 16, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. You need GTM alignment. The market also took notice.

GTM 68

GTM Represent Legal Go To Market 68

Martech

OCTOBER 21, 2024

However, when the old agency disappeared (presumably closed), no one had access to the Google Tag Manager account. In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code.

GTM 127

GTM Contract Clients Campaign 127

Partners in Excellence

JUNE 8, 2025

As a very simplistic example, we’ve seen many of our traditional GTM models fail miserably. The product focused, MQL to SQL to SDR/BDR to AE to Demo to AM to Close to Retain to Renew has been breaking down. And we see the same thing with every other GTM or revenue models. Our competitors don’t live in our GTM models.

GTM 79

GTM SQL Presentation Customers 79

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Help your team close more deals. Feedback from GTM leaders echoes this notion. Check out Attention.

GTM 121

GTM Sales Growth Represent 121

Heinz Marketing

SEPTEMBER 24, 2024

Benefit : These tools provide real-time feedback and post-call analysis, enabling SDRs to refine their approach and close more deals. How to Choose the Right AI Tool Choosing the best AI tool can feel overwhelming with the wide array of solutions available.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. We look at our pipeline activities, how many first meetings, how many demos, how many proposals, when are we going to close, what discounts are we providing. It’s good, enjoy!

Customers 101

Customers GTM Conversion Meeting 101

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Is it 50 50? And there’s changed constantly.

GTM 71

GTM X-functional Start-ups Campaign 71

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 133

GTM Market share Growth Technology 133

Sales Hacker

JUNE 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 80% of exec-level jobs never hit job boards. Keep me in mind!

GTM 93

GTM Construction Referrals Networking 93

Partners in Excellence

JUNE 15, 2025

Let’s start with our GTM strategies. First, we need to stop pretending our GTM strategies are working they way they are diagrammed on paper or the screen, that they are working the way we want them to. What breaks in our GTM execution isn’t our strategies, diagrams, goals, it’s the absence of clarity and purpose.

GTM 96

GTM Pipeline Start-ups Pitch 96

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. So how much business has it closed? She said yes, so he asked how it’s going. ‘ Great! So it’s not to say that AI won’t work.

Go To Market 132

Go To Market Quota GTM Price 132

Sales Hacker

SEPTEMBER 3, 2024

With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever. Over 8,000 global companies use Vanta to streamline security questionnaires and close deals fast. Visit vanta.com/gtmnow to learn more. Brought to you by IPS.

GTM 121

GTM Growth Price Go To Market 121

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.

GTM 95

GTM Cross-sell Finance Price 95

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 84

GTM Territory Pipeline Growth 84

Sales Hacker

JULY 8, 2024

25:50 – The story of a successful SDR who rapidly progressed to closing multi-million dollar deals. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 124

GTM Trust Finance Go To Market 124

Sales Hacker

AUGUST 20, 2024

Lessons learned from closing a multi-million dollar deal early in his career, including the value of attention to detail and building strong customer relationships. 18:44) The story of driving to a customer’s child’s soccer game to close a multi-million dollar deal. (26:01) Brought to you by Vanta. Brought to you by IPS.

GTM 117

GTM Pipeline Sales Gaming 117

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. The post GTM 85: A $2.6

GTM 120

GTM Growth Strategic partnership Pipeline 120

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing doesn’t directly drive opportunities, create meetings or close deals.

GTM 68

GTM Gambling Pipeline Strategize 68

Sales Hacker

APRIL 2, 2024

With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. The post GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy appeared first on GTMnow. Brought to you by Synch.

GTM 126

GTM Pipeline Go To Market Prospecting 126

Gong.io

SEPTEMBER 9, 2021

Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. We analyzed 10,332 sales deals and uncovered a strong correlation between deal value and the number of buyers involved in closed-won deals: Complex deals take longer, involve more people, and require building multiple use cases. .

Closing 162

Closing Sports GTM Legal 162

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 89

GTM Quota Drivers/motivators Sales 89

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

MARCH 26, 2024

With Pocus, go-to-market teams at Asana, Canva, Miro, and Loom save 10+ hours a week digging through data to find and close deals with confidence. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 113

GTM Pipeline B2B Go To Market 113

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 101

GTM Territory Commission Strategize 101

Highspot

APRIL 28, 2025

Streamline Workflows to Drive Successful GTM Initiatives Disconnected tools and siloed teams create more than inefficienciesthey create confusion. Whether it’s creating tailored lessons based on rep performance or analyzing call recordings to recommend next steps, AI is helping teams close the gap between learning and behavior change.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

SaaStr

OCTOBER 1, 2024

Each of these companies had different GTM motions. Obviously, this can differ significantly by segment and the GTM motion for each segment. You’re not sending people out to steak dinners, customers are closing smaller deals, and you’re unlikely to have a BDR team supporting an AE team to prospect. Now, she’s the CMO at Datadog.

GTM 113

GTM Pipeline Drivers/motivators Growth 113

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But never step out of sales.

GTM 121

GTM Pipeline Growth Quota 121

Partners in Excellence

MARCH 20, 2025

What subjects, prospecting, qualifying, deal strategies, account management, call planning/execution, objection handling, closing? Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. Choose from our course catalog!

GTM 121

GTM Real Estate Objectives and Key Results Objection handling 121

Martech

DECEMBER 3, 2024

A pipe to close conversion rate of around 20% to 30% was once considered a good average. Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” “We’ve talked about account-based GTM [at Demandbase],” said Hopping.

B2B 120

B2B GTM Pipeline B2C 120